Short Courses in Business & Management

Strategic Management

Suggested Short Courses in Strategic Management

Short Course Strategic Cost Management

The course aims at providing the student with an understanding of how management/cost accounting information can support the key strategic management issues and processes in an organization. This Strategic Cost Management programme is offered by Aarhus University.

AU Summer University
Short Course Conflict and development

Conflict is found in all societies and takes a variety of forms. Any development intervention must deal with both the causes of conflict and its consequences. Additionally, some development interventions themselves generate conflict within societies. This online module addresses the multi-faceted nature of conflict: the complex causes, the diverse impacts conflicts have on development, and the range of actions that can help mitigate conflicts. By equipping development managers and others working on or in conflict situations with both analytical and practical tools, the module will help them to intervene in ways that are sensitive to these complex contexts.

Certificate Going Global: Management Game Strategic Marketing

Competitive marketing strategy programme; promising hard work and real-time experiences. Plan, implement and evaluate an international brand marketing strategy within a realistic simulated environment. In this "Going Global: Management Game Strategic Marketing" course at Utrecht Summer School, participants work as a marketer in a small decision-making unit of a manufacturer within a competitive industry. Your goal is to improve your firm's long-run financial performance.

Certificate Strategic Entrepreneurship

Entrepreneurship is usually associated with the start-up of new ventures. In this "Strategic Entrepreneurship" fourth course in the track "Entrepreneurial Side of Business" from Utrecht Summer School, we will investigate the intersection between ‘traditional’ strategic management and entrepreneurship. Entrepreneurship can be used as a strategic tool in order to infuse large and established organizations with the flexibility and innovation that is usually associated with small organizations.

Faculty of Law, Economics and Governance (UU)

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Find out more information about this Discipline

Strategic management is a business sub-discipline concerned with the coordinating of material and human resources within an organisation, in order to achieve long-term business goals. Strategic managers hold front roles in the process of decision-making and deal with specialised operations such as setting company objectives, evaluating the means of attaining them, formulating and implementing plans or anticipating outcomes.

A strategic manager often utilises knowledge from other related fields including business administration, finance and marketing, risk management, negotiation, statistics and human resource.

Business schools and economic colleges often offer studies in strategic management as specialisation or concentration track for a business management degree. Masters in Strategic Management focus on gaining entrepreneurship acumen and a broad understanding of modern business environments. Other strategic management topics include competitive strategies theories and models, corporate responsibility and ethics, marketing management, and risk management.

Career prospects for graduates in strategy management include administrator, organisational manager, marketing manager, business consultant, planning specialist, brand manager, corporate service manager, development manager, or executive assistant.

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