Short Courses in Business & Management

Marketing

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Marketing strives to understand customers’ needs and develop a plan that fulfils those needs. Marketing studies strategies that underlie sales techniques, business communication and business development. An important area of this discipline is marketing analysis, which deals with identifying potential customers and what products or services to develop in order to meet their needs. Marketing analysis also involves researching about competitors and to figure out the best options to distribute products and services to target markets.

Marketing degrees combine the mathematical and statistical courses with communications, design and organisational behaviour knowledge. Pursuing a Bachelor or Master degree in marketing, future marketing professionals achieve interpersonal and communication skills, commercial awareness and learn how to interpret complex information, integrate operation analysis so that they understand product requirements to create the design, message and strategy.

Graduates often look for career opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Popular jobs in marketing include: marketing manager, market researcher, media planner, advertising planner/director, event organiser, public relations officer or executive, public affairs consultant, product manager, sales manager.

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Suggested Short Courses in Marketing

Certificate Business Communication and Social Media

Social media are becoming ever more popular, and recent studies demonstrate their importance as platforms capable of contributing to the increased corporate transparency of international companies, which is now accepted to be one of the key factors for future economic stability. The Business Communication and Social Media course is offered at The University of Edinburgh.

United Kingdom
Certificate DU in International Tourism Management

Looking for training in tourism ? In the Rhône Valley, France, among vineyards close to the ski slopes and not far from the Mediterranean sea ? The DU in International Tourism Management, specialization French Art de Vivre, is delivered by Université Grenoble Alpes (UGA).

France
Short Course Service Marketing and Social Media

The Service Marketing and Social Media course from Aarhus University has been designed to equip students to become more effective managers of services by familiarizing them with the characteristics of services, their implications on design and delivery. It also aims to highlight the role social media in marketing of services in today’s digital world. The class is designed to introduce students to think and understand how we do marketing online and what can be done with the Social media tools on internet.

Denmark