Short Courses in Business & Management

Marketing

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Marketing strives to understand customers’ needs and develop a plan that fulfils those needs. Marketing studies strategies that underlie sales techniques, business communication and business development. An important area of this discipline is marketing analysis, which deals with identifying potential customers and what products or services to develop in order to meet their needs. Marketing analysis also involves researching about competitors and to figure out the best options to distribute products and services to target markets.

Marketing degrees combine the mathematical and statistical courses with communications, design and organisational behaviour knowledge. Pursuing a Bachelor or Master degree in marketing, future marketing professionals achieve interpersonal and communication skills, commercial awareness and learn how to interpret complex information, integrate operation analysis so that they understand product requirements to create the design, message and strategy.

Graduates often look for career opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Popular jobs in marketing include: marketing manager, market researcher, media planner, advertising planner/director, event organiser, public relations officer or executive, public affairs consultant, product manager, sales manager.

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Suggested Short Courses in Marketing

Short Course Marketing Principles

This Marketing Principles module at University of Westminster provides students with an introduction to marketing and its role in business and society. It gives students an overview of the principles underpinning marketing activities, and is both an introduction to the subject area.

United Kingdom
Short Course Marketing - USA

While there are many job opportunities for people interested in marketing, only those with exemplary marketing skills can truly enjoy a rewarding and lucrative career. Learn these skills fast and conveniently with ICI. Our Marketing - USA course at International Career Institute (ICI) is developed with industry leaders so you can rest assured that you will learn the most relevant and advanced marketing techniques.

United States
Short Course Marketing - UK

While there are many job opportunities for people interested in marketing, only those with exemplary marketing skills can truly enjoy a rewarding and lucrative career. Learn these skills fast and conveniently with ICI. Our Marketing - UK course at International Career Institute (ICI) is developed with industry leaders so you can rest assured that you will learn the most relevant and advanced marketing techniques.

United Kingdom
Summer School Branding, Advertising and Digital Marketing

The Branding, Advertising and Digital Marketing module of the UEA International Summer School provides the theory and practice of building and maintaining successful brands and communicating them to the target market, with hands on activities to understand how advertising campaigns are designed, developed and managed.

United Kingdom