Short Courses in Business & Management


Suggested Short Courses in Marketing

Short Course Language and Marketing

This Language and Marketing course from Aarhus University provides a range of interdisciplinary contents and sources recent empirical work. It has high practical relevance for applied research on marketing communication.

AU Summer University
Short Course Architecting for Business Value

The course addresses the fundamental aspects of architecting of complex high-tech systems. Such systems combine a wide variety of technologies, such as software, electronics, mechanics and optics. By the end of the course participants will have a basic understanding of the fundamentals of system architecting, and a working knowledge of how to reason about system architectures from a marketing, business and R&D point of view.

Short Course Lean Enterprise

In recent years, global market scenarios have changed rapidly. The levels of competition have intensified to the point where costs often become the key competitive issue. The Lean Enterprise course is offered at Aarhus University.

AU Summer University


Find out more information about this Discipline

Marketing strives to understand customers’ needs and develop a plan that fulfils those needs. Marketing studies strategies that underlie sales techniques, business communication and business development. An important area of this discipline is marketing analysis, which deals with identifying potential customers and what products or services to develop in order to meet their needs. Marketing analysis also involves researching about competitors and to figure out the best options to distribute products and services to target markets.

Marketing degrees combine the mathematical and statistical courses with communications, design and organisational behaviour knowledge. Pursuing a Bachelor or Master degree in marketing, future marketing professionals achieve interpersonal and communication skills, commercial awareness and learn how to interpret complex information, integrate operation analysis so that they understand product requirements to create the design, message and strategy.

Graduates often look for career opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Popular jobs in marketing include: marketing manager, market researcher, media planner, advertising planner/director, event organiser, public relations officer or executive, public affairs consultant, product manager, sales manager.

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