Short Courses in Business & Management

Marketing

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They say effective Marketing means knowing how to address the right people, and turn them into loyal customers; when your clients become so satisfied with what you’ve sold them, they will remember your brand and your product, and immediately recommend it to other people. Marketing is a field of study that involves learning how to create and implement advertising and promotional strategies.

Ultimately, you’re marketing products or services in a way that leads to increased sales revenue. A Bachelor’s or Master’s programme in Marketing blends theories of finance, business, marketing research and consumer behaviour. Students will develop math and analytical skills but they will also learn how to be great story tellers. You will learn how to create advertising campaigns, focusing on the four golden concepts of marketing: product, price, place, promotion.

Students who graduate with degrees in Marketing enter the following careers:

• Art directors
• Copywriters
• Market researchers
• Social media managers
• Marketing managers

Read more View all Short Courses in Marketing

Suggested Short Courses in Marketing

Short Course Strategic Management of Creativity and Innovation

The Strategic management of Creativity and Innovation course from Aarhus University is an intensive summer course taught over approximately 2-4 weeks in July and/or August. This means that you should expect to work with this course in class as well as independently (lectures, tutorials, presentations, group work, preparation) for a large portion of the day, most/all days of the teaching period.

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Short Course Marketing

London School of Business and Finance’s four-day short courses in Marketing are designed to provide you with specific industry knowledge. Choose between Digital Marketing and Social Media and also Strategic Brand Management.

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Short Course Essential Guide to the Fashion Business

This fashion course will introduce you to the various different areas of the fashion industry business, giving you an insight into how they all work, and an idea of which area you might like to work in. The Essential Guide to the Fashion Business courses is delivered by University of the Arts London.

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