Short Courses in Business & Management

Marketing

About

Find out more information about Marketing

Marketing strives to understand customers’ needs and develop a plan that fulfils those needs. Marketing studies strategies that underlie sales techniques, business communication and business development. An important area of this discipline is marketing analysis, which deals with identifying potential customers and what products or services to develop in order to meet their needs. Marketing analysis also involves researching about competitors and to figure out the best options to distribute products and services to target markets.

Marketing degrees combine the mathematical and statistical courses with communications, design and organisational behaviour knowledge. Pursuing a Bachelor or Master degree in marketing, future marketing professionals achieve interpersonal and communication skills, commercial awareness and learn how to interpret complex information, integrate operation analysis so that they understand product requirements to create the design, message and strategy.

Graduates often look for career opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Popular jobs in marketing include: marketing manager, market researcher, media planner, advertising planner/director, event organiser, public relations officer or executive, public affairs consultant, product manager, sales manager.

Read more View all Short Courses in Marketing

Suggested Short Courses in Marketing

Short Course Level 8 (SCQF) Diploma in Business and Marketing Management

Through this Level 8 (SCQF) Diploma in Business and Marketing Management at the London School of International Business you will build a coherent and sound foundation in marketing and business management, at a level equivalent to a Higher National Diploma, enabling graduates to choose from a wide range of career options internationally within the marketing and business disciplines. 

United Kingdom
Short Course Strategic Management of Creativity and Innovation

The Strategic management of Creativity and Innovation course from Aarhus University is an intensive summer course taught over approximately 2-4 weeks in July and/or August. This means that you should expect to work with this course in class as well as independently (lectures, tutorials, presentations, group work, preparation) for a large portion of the day, most/all days of the teaching period.

Denmark
Short Course Marketing

London School of Business and Finance’s four-day short courses in Marketing are designed to provide you with specific industry knowledge. Choose between Digital Marketing and Social Media and also Strategic Brand Management.

United Kingdom