The fashion market: structure, players and success factors, Short Course

  • Application Deadline
  • 14 days
    Duration
  • Tuition
    1500
    Tuition (Full programme)
    1500
    Tuition (Full programme)
  • English (take IELTS)
    Language
Summer School at Università Cattolica, Università Cattolica del Sacro Cuore (UCSC), Italy ,
The The fashion market: structure, players and success factors course at Università Cattolica del Sacro Cuore (UCSC) provides an overview of the fashion industry. The aim of the course is to address the main strategic and managerial characteristics related to fashion with a global focus, analyzing the new challenges that fashion & luxury are facing nowadays: the digital and the sustainability revolution.
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding

About

This The fashion market: structure, players and success factors course is delivered at Università Cattolica del Sacro Cuore (UCSC).

Course objectives can be synthesized as follows:
  • To get acquainted with the concept of fashion brand management;
  • to understand the main differences among the market segments;
  • to understand strategies at the level of product, distribution and communication;
  • to analyze the new challenges that are reshaping nowadays the fashion: the digital challenge (social media communication, e-commerce) and sustainability.
Main topics
  • Managing fashion businesses
  • Branding as positioning
  • Managing product strategies
  • Managing communication strategies
  • Managing distribution strategies
  • New challenges: branding and sustainability
  • New challenges: social media and e-commerce in fashion

Detailed Programme Facts

  • Full-time duration 14 days
  • Study intensity Full-time
  • Credits
    6 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses:
  • What is fashion? Branding in Fashion
  • Group assignment contents and methodology
  • Fashion Retail Space
  • Exploring Fashion In Milan: Guidelines
  • Managing the product in Fashion
  • Managing distribution in Fashion
  • Managing distribution in Fashion: the digital challenge
  • Managing distribution in Fashion: Fidenza Village visit
For more information please visit the programme website.
English Language Requirements

Good level of English. Non native English speakers must give evidence of their language proficiency of a minimum B2 level or equivalent (ex: TOEFL Ibt 79, IELTS 6, First Certificate of English, Cambridge ESOL or other certification).

Documents you will need to upload while filling in the online application:
  • a passport size picture
  • the scanned version of your passport or other ID documents
  • the transcript of records
  • certificates assessing the knowledge of the English Language
Programs requirements
  • Grade Point Average of a minimum 2.75, or equivalent in applicants own university grading system
  • Completion of a minimum of 2 semesters at undergraduate level

Tuition Fee Per Full Programme

  • EUR 1500 International
  • EUR 1500 EU/EEA
  • One session: € 1500
  • Two sessions: € 2850
  • Three sessions: € 4200
  • Four sessions: € 5500
  • Five sessions: € 6,500
  • Application fee: €75

Funding

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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