• Application Deadline
  • 14 days
    Duration
  • Tuition
    1500
    Tuition (Full programme)
    1500
    Tuition (Full programme)
  • English
    Language
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding

About

The Sustainable Food and Green Communication: a New Marketing Perspective course at Università Cattolica del Sacro Cuore (UCSC) provides a theoretical part about evolution and state of the art of integrated marketing communication, total business communication and country culture and introduces green marketing and environmental communication with definitions, perspectives and best practices of eco-efficiency, sustainability and greenwashing in all the topics of total business communication, conventional and unconventional, comparing global and glocal strategies by essays readings, case histories analysis, meetings with guest speakers and management tools creation in group projects.

Sustainable food is one of the most important values in sustainable development which is, as a matter of fact, human unique path for development. But sustainable food is also a global opportunity of business and it offers a world of opportunities for promotion and communication to stakeholders.

By essays readings, case histories analysis, meetings with guest speakers and management tools creation in group projects, the course introduces green marketing and environmental communication with definitions, perspectives and best practices of eco-efficiency, sustainability and greenwashing in all the topics of total business communication, conventional and unconventional, comparing global and glocal strategies.

The focus will be then on best practices about tradition, innovation and communication of sustainable food, exploring farms, food companies, the agro-food logistics and distribution chain, the restaurant and catering industry, research centres. As Italy has always represented tradition, creativity and innovation in the business of food, "Made in Italy" sustainable food will be one of the most important examples of how balancing growth and sustainability in green marketing and communication

Detailed Programme Facts

  • Full-time duration 14 days
  • Study intensity Full-time
  • Credits
    6 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go To The Course Website

Programme Structure

Course contants
  • Lesson 1: Corporate, management and business communication – A Gateless Gate. Two schools: IMC and Total Business Communication. Corporate communication: A Story to Tell: focus on storytelling and co-creation of values to stress CSR and green values.
  • Lesson 2: A short survey on country culture as a key to approach green consumers. Green marketing: global theories, from circular economy to natural capitalism.
  • Lesson 3: Corporate reputation and sustainability: the Unicredit Case. Guest speaker expected. First focus on sustainability as competitive advantage: green marketing approach and definition, green communication activities.
  • Lesson 4: Second focus on sustainability as competitive advantage: green stakeholders, green consumers. Conscious consumers and sustainable food. How supply chain may improve sustainable food education and lifestyle: "a best practice in a niche", Ecor/NaturaSì, guest speaker expected.
  • Lesson 5: Sustainable Food Company Visit expected.
  • Lesson 6: Theoretical Midterm Exam (1.30 hour) –The Green Marketing Grid I: setting new standards.
  • Lesson 7: The Green Marketing Grid II: sharing responsibility, supporting innovation. Green and guerrilla: a perfect marketing marriage. Case history: Greenpeace
  • Lesson 8: Site visit expected
  • Lesson 9: Greenwashing: drivers, sins and (ab)solutions.
  • Lesson 10: Final Exam (4 hours)

Academic Requirements

English Language Requirements

Good level of English. Non native English speakers must give evidence of their language proficiency of a minimum B2 level or equivalent (ex: TOEFL Ibt 79, IELTS 6, First Certificate of English, Cambridge ESOL or other certification).

Documents you will need to upload while filling in the online application:
  • a passport size picture
  • the scanned version of your passport or other ID documents
  • the transcript of records
  • certificates assessing the knowledge of the English Language
Programs requirements
  • Grade Point Average of a minimum 2.75, or equivalent in applicants own university grading system
  • Completion of a minimum of 2 semesters at undergraduate level

Tuition Fee Per Full Programme

  • EUR 1500 International
  • EUR 1500 EU/EEA
  • One session: € 1500
  • Two sessions: € 2850
  • Three sessions: € 4200
  • Four sessions: € 5500
  • Five sessions: € 6,500
  • Application fee: €75

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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