The Sustainable Food and Green Communication: a New Marketing Perspective course at Università Cattolica del Sacro Cuore (UCSC) provides a theoretical part about evolution and state of the art of integrated marketing communication, total business communication and country culture and introduces green marketing and environmental communication with definitions, perspectives and best practices of eco-efficiency, sustainability and greenwashing in all the topics of total business communication, conventional and unconventional, comparing global and glocal strategies by essays readings, case histories analysis, meetings with guest speakers and management tools creation in group projects.
Sustainable food is one of the most important values in sustainable development which is, as a matter of fact, human unique path for development. But sustainable food is also a global opportunity of business and it offers a world of opportunities for promotion and communication to stakeholders.
By essays readings, case histories analysis, meetings with guest speakers and management tools creation in group projects, the course introduces green marketing and environmental communication with definitions, perspectives and best practices of eco-efficiency, sustainability and greenwashing in all the topics of total business communication, conventional and unconventional, comparing global and glocal strategies.
The focus will be then on best practices about tradition, innovation and communication of sustainable food, exploring farms, food companies, the agro-food logistics and distribution chain, the restaurant and catering industry, research centres. As Italy has always represented tradition, creativity and innovation in the business of food, "Made in Italy" sustainable food will be one of the most important examples of how balancing growth and sustainability in green marketing and communication
You can apply until:
Always verify the dates on the programme website.
You only need to take one of these language tests:
The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.Take IELTS test
The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).
Good level of English. Non native English speakers must give evidence of their language proficiency of a minimum B2 level or equivalent (ex: TOEFL Ibt 79, IELTS 6, First Certificate of English, Cambridge ESOL or other certification).
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