Overview
As digital marketing rapidly evolves to be the central pan of marketing in today’s global environment, understanding and leveraging this powerful tool is essential for all marketing professionals and business people.
By examining emerging and leading-edge technology and practices, understand how to integrate new tactics and strategies with traditional marketing tools and practices aimed at capturing new customers, building customer loyalty, providing superior customer service, developing new products, improving profitability and conducting marketing research.
In the ACP Digital Marketing and Communications program at the University of California, Irvine (UCI) , you will learn the value of and methods for determining return on investment of Internet marketing programs as well as online visitor and buyer behavior, learn how to develop an Internet marketing strategy and plan with the goal of maximizing your marketing budget.
Benefits
- Apply digital marketing tools, strategies, tactics, and best practices to achieve marketing goals and objectives
- Identify the key business drivers for digital and mobile adoption
- Develop and manage a marketing campaign for achieving defined marketing goals and objectives
- Determine the most lucrative marketing strategies for acquisition, conversion, and retention of customers/clients
- Interpret marketing metrics and analytics to measure the impact and the effectiveness of marketing strategies, tactics, and campaigns
Internships
As an optional last course and for an additional fee of $2,900, you have the opportunity to apply academic theory and gain practical experience in a variety of businesses and industries for 10 weeks. A research project provides additional training. Also included in the internship are the Resume Development and Interviewing Skills workshops.
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Marketing Research & Strategy Planning
- Dynamic Product Management
- Integrated Marketing Communications
- Digital Marketing Tactics and Trends
- Marketing Performance Optimization
Check out the full curriculum
Visit programme websiteKey information
Duration
- Full-time
- 3 months
Start dates & application deadlines
- Starting
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Language
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Delivered
Disciplines
Marketing Digital Marketing View 112 other Short Courses in Digital Marketing in United StatesExplore more key information
Visit programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
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Other requirements
General requirements
- To earn a certificate at UCI Division of Continuing Education, students must complete all required courses with a grade of “C” or better.
Make sure you meet all requirements
Visit programme websiteTuition Fee
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International
7900 USD/fullTuition FeeBased on the tuition of 7900 USD for the full programme during 3 months. -
National
7900 USD/fullTuition FeeBased on the tuition of 7900 USD for the full programme during 3 months.
- Internship $2,900
Living costs for Irvine
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.