Strategic Brand Management, Certificate | Part time online | edX - online learning platform | United States
3 months
Duration
199 USD/full
199 USD/full
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

EdX is an online learning platform trusted by over 12 million users offering the Strategic Brand Management Program in collaboration with Curtin University - CurtinX.  Examine product/brand management decisions and investigate the strategies and tactics to build, measure and manage brand equity.

Visit the Visit programme website for more information

Overview

The Strategic Brand Management course is part of the Marketing in a Digital World MicroMasters Program from Curtin University - CurtinX.

In this course, part of the Marketing in a Digital World MicroMasters program, you will learn how to apply the concepts of advertising and marketing to branding. We will examine topics and various strategies related to building, measuring, and managing a brand, including direct and indirect measures of brand equity, structures of desired brand knowledge, choice of brand elements, development of supporting marketing programs, and management of brands over time.

You will learn how to:

  • Develop a framework to identify and establish brand positioning and values to build customer based brand equity
  • Plan and implement brand marketing programs through integrated marketing communications and brand associations to build brand equity
  • Evaluate how a brand equity management system can capture customer mindset and enhance market performance through sources and outcomes of brand equity
  • Design specific strategies that focus around extending, revitalising and reinforcing existing brands to retain brand resonance (i.e. loyalty, attachment, community and engagement).

The branding landscape is fast-paced and continually changing, yet is a stimulating and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.

What you'll learn

  • How to identify and establish brand positioning and values
  • How to plan and implement brand marketing programs
  • How to evaluate a brand equity management system
  • How to design strategies that retain existing brand resonance

Programme Structure

Courses include:

  • Customer-based brand equity (CBBE)
  • Brand resonance
  • Brand elements
  • Brand value chain
  • Designing brand building marketing programs
  • Designing and implementing brand architecture strategies
  • Brand extensions
  • Managing brands over time
  • Managing brands over geographic boundaries and market segments

Key information

Duration

  • Part-time
    • 3 months
    • 8 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Prerequisites

  • Successful completion of MKT1x and MKT2x

Tuition Fee

To always see correct tuition fees
  • International

    199 USD/full
    Tuition Fee
    Based on the tuition of 199 USD for the full programme during 3 months.
  • National

    199 USD/full
    Tuition Fee
    Based on the tuition of 199 USD for the full programme during 3 months.
  • Limited access: Free
  • Unlimited access + Verified Certificate for $199 USD

Funding

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