Overview
The Digital Branding and Engagement course is part of the Marketing in a Digital World MicroMasters from Curtin University - CurtinX.
Want to learn how to get people to engage with your brand, but not sure where to begin?
Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness.
In today’s interconnected, hyperaware world, brand awareness and brand engagement are synonymous. We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers.
This course will teach you about this shift and how it has altered the way brands communicate with their audiences. You will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.
What you'll learn
The inter-relationship between paid, owned and earned media
Consumer change and how it is altering brand communications
Content marketing and how owned content can be distributed across company-owned digital media assets
The value of Earned Media which interests your audience
Get more details
Visit programme websiteProgramme Structure
Courses include:
Module 1: The Digital Consumer
- Compare and contrast marketer control versus consumer control
- Examine consumer empowerment
- Explore consumer participation and engagement
Module 2: Content Marketing
- Examine content marketing and determine its value
- Explore different strategies for content distribution
- Identify some of the challenges associated with content marketing
Module 3: Owned Media Assets
- Explore the concept of owned media and its importance to brands
- Investigate the impact of owned media decision making
- Examine a range of owned media assets and determine their value
Module 4: Earned Media
- Investigate brand engagement and why is it important
- Examine and evaluate a range of engagement platforms
- Identify different levels of engagement
- Explore strategies for shaping earned media
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 1 months
- 3 hrs/week
Start dates & application deadlines
Language
Delivered
- Self-paced
Disciplines
Marketing Advertising View 14 other Short Courses in Advertising in United StatesExplore more key information
Visit programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Prerequisites
You will need access to a Google Account (FREE to create) to complete the activities in this course.
You will also need access to YouTube to watch a range of videos which are provided to illustrate examples of digital branding and engagement.
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
99 USD/fullTuition FeeBased on the tuition of 99 USD for the full programme during 1 months. -
National
99 USD/fullTuition FeeBased on the tuition of 99 USD for the full programme during 1 months.
- Limited access: Free
- Unlimited access + Verified Certificate for $99 USD