Overview
The Luxury Management course is part of the International Hospitality Management MicroMasters Program from The Hong Kong Polytechnic University - HKPolyUx.
Learn strategies and skills for managing luxury brands within the hotel and tourism industry. You will analyze the essence of a luxury brand and learn marketing techniques and trends to better position your services.
You will learn how luxury brands are created and how to properly communicate the value of your brand.
Concepts and applications will be introduced through textbooks, selected journal articles and field visits.
What you'll learn:
- Evaluate and discuss the essence of luxury brand management. Address the brand potential that exists in luxury activities, and how luxury-goods businesses should be conducted on a daily basis
- Analyze and critic the specificities of luxury goods marketing, the long term trends in the luxury industry and the changing shape and definition of the luxury sector
- Analyze and evaluate luxury brand management research journals
- Identify luxury brand and experience problems within the hotel and tourism context, and apply research skills and techniques to solve these problems
- Analyze and appraise related numerical and graphical data regarding managing luxury brand and experience, and develop solutions for industry practitioners
Get more details
Visit programme websiteProgramme Structure
Courses include:
Essence of the Luxury Industry
Luxury Brand Power and Lifecycle
The Luxury Client
Luxury Brand Identity
Managing Luxury Brand Creation and Communication
International Distribution and Retailing
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 2 months
- 6 hrs/week
Start dates & application deadlines
Language
Delivered
Disciplines
Management Studies Fashion, Textiles and Luxury Goods View 21 other Short Courses in Fashion, Textiles and Luxury Goods in United StatesExplore more key information
Visit programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Prerequisites:
- Learners need to have hospitality and tourism related experiences.
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
278 USD/fullTuition FeeBased on the tuition of 278 USD for the full programme during 2 months. -
National
278 USD/fullTuition FeeBased on the tuition of 278 USD for the full programme during 2 months.
- Add a Verified Certificate for $278 USD
- Limited access:free