The program examines the mechanisms, models, instruments, and essential innovations to provide an in-depth understanding of modern distribution and how it needs to be managed. With a world-class format and mix of content, participants in the Retail Manager course will have a unique educational experience of international scope, acquiring a comprehensive array of skills to meet management challenges in retail companies, as well as in manufacturing and services companies involved in the development and management of distribution channels.
Participants will find the answers to the following questions
European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.)
€ 3.200 + VAT (if required)
- Analysis of the evolving retail environment
- Understanding the customer: shopping behavior analysis
- Market segmentation
Retail value proposition
- Retail communication & branding
- Private label management
- Assortment and category management
- Pricing policies and sales promotion
- In store marketing: merchandising & shopping experience
- CRM and loyalty management
Implementation & control
- HR organization fundamentals
- buying principles
- logistics & operation management
- retail finance & accounting principles
- competitive performance analysis
New frontiers of retail management
- How CSR is changing retailers' ways of doing business
- New technologies in the store
- channel partnership management
- Retail seminars and tours: what's new from practitioner
- e-tailing & multichannel integration
No work experience is required.
Choosing SDA Bocconi means choosing one of the few business schools in the world to hold the “triple crown” accreditation, which is awarded by three of the most prestigious school accreditation associations worldwide: AACSB, EQUIS and AMBA.
SDA Bocconi is the only school in Italy to have earned this accreditation, which is a further testimony to the outstanding quality of its academic offering and firmly places the school among the most accredited in Europe.
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The leading School of Management in Italy and the only Italian School present in all of the most important International rankings (Financial Times, Bloomberg Businessweek, The Economist, Forbes), SDA Bocconi has established itself as a European leader in higher education.