Certificate Retail Manager

  • Blended
  • 7 days
  • EUR3200 per Year (EEA

    European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.

    )
  • English ( Take IELTS test or Find a course )
SDA Bocconi School of Management | Milan, Italy
Retail landscape is becoming more and more challenging. Retailers need managers with sector-specific competences to excell in the competitive arena.

Description

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The program examines the mechanisms, models, instruments, and essential innovations to provide an in-depth understanding of modern distribution and how it needs to be managed. With a world-class format and mix of content, participants in the Retail Manager course will have a unique educational experience of international scope, acquiring a comprehensive array of skills to meet management challenges in retail companies, as well as in manufacturing and services companies involved in the development and management of distribution channels.

Participants will find the answers to the following questions

  • How to successfully manage a retail company?
  • Which are the main strategic and operative choices in retail?
  • How to implement them?
  • Which are the main KPI in retail?

Detailed Course Facts

Start dates and application deadlines

Starting in

  • There is no deadline for this start date.
Tuition fee
  • EUR 3200 per year (EEA

    European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.

    )

€ 3.200 + VAT (if required)

Duration full-time 7 days
Delivery mode Blended
Educational variant Full-time
Structure Fully structured
Student interaction Online group works/assignments
Attendance Regular mandatory meetings
Teacher support Continuous support with feedback on request

Course Content

Retail strategy

- Analysis of the evolving retail environment
- Understanding the customer: shopping behavior analysis
- Market segmentation
- Targeting
- Positioning

Retail value proposition

- Retail communication & branding
- Private label management
- Assortment and category management
- Pricing policies and sales promotion
- In store marketing: merchandising & shopping experience
- CRM and loyalty management

Implementation & control

- HR organization fundamentals
- buying principles
- logistics & operation management
- retail finance & accounting principles
- competitive performance analysis

New frontiers of retail management

- How CSR is changing retailers' ways of doing business
- New technologies in the store
- channel partnership management
- Retail seminars and tours: what's new from practitioner
- e-tailing & multichannel integration

Work Experience

No work experience is required.

More Information

Accreditation

Choosing SDA Bocconi means choosing one of the few business schools in the world to hold the “triple crown” accreditation, which is awarded by three of the most prestigious school accreditation associations worldwide: AACSB, EQUIS and AMBA.

SDA Bocconi is the only school in Italy to have earned this accreditation, which is a further testimony to the outstanding quality of its academic offering and firmly places the school among the most accredited in Europe.

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