Retail Manager, Certificate

  • N/A
    Application Deadline
  • 5 days
    Duration
  • Tuition
    3200
    Tuition (Year)
  • English (take IELTS)
    Language
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding

About

The program examines the mechanisms, models, instruments, and essential innovations to provide an in-depth understanding of modern distribution and how it needs to be managed. With a world-class format and mix of content, participants in the Retail Manager course will have a unique educational experience of international scope, acquiring a comprehensive array of skills to meet management challenges in retail companies, as well as in manufacturing and services companies involved in the development and management of distribution channels.

Participants will find the answers to the following questions

  • How to successfully manage a retail company?
  • Which are the main strategic and operative choices in retail?
  • How to implement them?
  • Which are the main KPI in retail?

Accreditation

Choosing SDA Bocconi means choosing one of the few business schools in the world to hold the “triple crown” accreditation, which is awarded by three of the most prestigious school accreditation associations worldwide: AACSB, EQUIS and AMBA.

SDA Bocconi is the only school in Italy to have earned this accreditation, which is a further testimony to the outstanding quality of its academic offering and firmly places the school among the most accredited in Europe.

Detailed Programme Facts

  • Deadline and start date Application deadline and start date were not specified by the programme.
  • Full-time duration 5 days
  • Study intensity Full-time
  • Languages
    • English
  • Delivery mode
    Blended

Programme Structure

Retail strategy

- Analysis of the evolving retail environment
- Understanding the customer: shopping behavior analysis
- Market segmentation
- Targeting
- Positioning

Retail value proposition

- Retail communication & branding
- Private label management
- Assortment and category management
- Pricing policies and sales promotion
- In store marketing: merchandising & shopping experience
- CRM and loyalty management

Implementation & control

- HR organization fundamentals
- buying principles
- logistics & operation management
- retail finance & accounting principles
- competitive performance analysis

New frontiers of retail management

- How CSR is changing retailers' ways of doing business
- New technologies in the store
- channel partnership management
- Retail seminars and tours: what's new from practitioner
- e-tailing & multichannel integration

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Take IELTS test

Tuition Fee Per Year

  • EUR 3200 EU/EEA

€ 3.200 + VAT (if required)

Funding

Scholarships: selective facilitated access to the executive education for talents

Thanks to IBM, main sponsor of the Channel & Retail Academy, some enrollements will be available at 50% or greater reduced fee. A committee will evaluate the applications upon several meritrocratic criteria.
If you want to apply for a scholarship send your CV and a motivation letter to the program coordinator.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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