Short Course The Marketing in You

SDA Bocconi School of Management | Milan, Italy
The most relevant current issues in marketing and the commercial world from the perspective of Senior Management. A collaboration between SDA Bocconi School of Management, ESADE Business School, builds a "branding toolkit" to help executives address these challenges.

Description of The Marketing in You


Driving the organization through the turbulence of today's market is a really tough job. Market leaders require leading marketers. And leading marketers are not necessary marketing people.
Whichever the organizational role leading marketers have, they build their actions on three fundamental competences: market vision, innovation, and leadership.
The Marketing In You, an executive program fruit of the cooperation between SDA Bocconi and ESADE Business School's Faculty, aims at providing food for thought for future leading marketers, by challenging conventional managerial marketing models.
In the program, a faculty of expert management professors and top company executives will work together to take out the marketing potential of participants and help them build their NEXT marketing practices.

Detailed Course Facts

Application deadline October
Tuition fee
  • EUR 3400 Year (EEA)

3.400 + VAT (if required)

A 10% reduction on the program fee is offered to applications sent in by 6th September, 2014.

Start date November  2015
Duration full-time 3 days
Delivery mode On Campus
Educational variant Full-time

Course Content

  • Envisioning the future market: the differential advantage of today's marketing leaders.
  • Marketing imagination: injecting creativity into marketing strategies.
  • Breaking the rules of the game, outside the organization and within.
  • Building the customer-centric organization: shaping customer preferences through market innovation.
  • Driving the organization through the turbulence of innovation: playing the leader's role.
  • Building commitment, supporting motivation, leading the change: a reputation for visionary leaders.


Senior executives who are willing to express their marketing potential and transform it into the next practices of their companies.

English Language Requirements

Take IELTS test

Requirements for The Marketing in You

Senior managers from across all sectors that want to incorporate current innovation and best practices in marketing management and who posses a high-level of business English.

Work Experience for The Marketing in You

No work experience is required.

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