Short Course The Marketing in You

  • On Campus
  • 3 days
  • EUR3400 per Year (EEA

    European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.

    )
  • English ( Take IELTS test or Find a course )
| Milano, Italy
The most relevant current issues in marketing and the commercial world from the perspective of Senior Management. A collaboration between SDA Bocconi School of Management, ESADE Business School, builds a "branding toolkit" to help executives address these challenges.

Description

Advertisement

Driving the organization through the turbulence of today's market is a really tough job. Market leaders require leading marketers. And leading marketers are not necessary marketing people.
Whichever the organizational role leading marketers have, they build their actions on three fundamental competences: market vision, innovation, and leadership.
The Marketing In You, an executive program fruit of the cooperation between SDA Bocconi and ESADE Business School's Faculty, aims at providing food for thought for future leading marketers, by challenging conventional managerial marketing models.
In the program, a faculty of expert management professors and top company executives will work together to take out the marketing potential of participants and help them build their NEXT marketing practices.

Detailed Course Facts

Start dates and application deadlines

Starting in

    Apply until:
  • ( General

    General deadline, applies to everyone.

    )

Dates reflect the university's timezone.

Tuition fee
  • EUR3400 per year ( EEA

    European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.

    )
Duration full-time 3 days
Delivery mode On Campus
Educational variant Full-time

Course Content

Highlights
  • Envisioning the future market: the differential advantage of today's marketing leaders.
  • Marketing imagination: injecting creativity into marketing strategies.
  • Breaking the rules of the game, outside the organization and within.
  • Building the customer-centric organization: shaping customer preferences through market innovation.
  • Driving the organization through the turbulence of innovation: playing the leader's role.
  • Building commitment, supporting motivation, leading the change: a reputation for visionary leaders.

Audience

Senior executives who are willing to express their marketing potential and transform it into the next practices of their companies.

English Language Requirements

Take IELTS test

Requirements

Senior managers from across all sectors that want to incorporate current innovation and best practices in marketing management and who posses a high-level of business English.

Work Experience

No work experience is required.

We Are Helping Thousands of Students to Find a University Abroad!

Shivprasad
Fortunately enough I was able to find StudyPortals. Right from the start of the application to getting the confirmation of admission I was using StudyPortals.

Sign up for your personal newsletter and we will help you too.

We will send you all the information you need to find your dream study programme!

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.