Digital Communication prepares students to take charge of online communication channels for global or local companies. Digital Communication teach marketing tactics to give visibility to brands and share information about their activities through social media platforms, emails, video and audio content, blogs, and more, in order to attract prospective customers.
Digital Communication will teach you how to apply Marketing principles, develop written, audio and video content, gather and analyse market data, or build a brand voice. Depending on the focus of the study programme, you may also learn advanced notions of web design and development, database management, graphic design, or search engine optimization.
Because Digital Communication experts work with digital products, they need to be technically oriented and be comfortable with diverse software, web tools and apps. They use their flexibility to adapt to changing market demands and the latest tech developments and are always willing learn how to use new tools for creating valuable digital content. Digital communicators tell compelling stories based on user intent and create content that gets noticed by creating emotional connections with audiences. Students also develop analytic skills that will help you understand user behaviour and take data-driven decisions.
The Digital Communication discipline covers a wide range of career paths connected to content creation on the web. Graduates of Digital Communications degrees can find work in Content Marketing, Advertising, Email Marketing, Web Design, Social Media and even Search Engine Optimization (SEO). Find jobs like graphic designer, online marketeer, PR, web developer, media producer and more.Read more