• Application Deadline
  • 14 days
    Duration
Innovation and creativity are the key drivers of success in many industries today. They fuel the uptake of new technologies, the development of products and services and the formulation of strategies to secure competitive advantage. Truly innovative ideas can create new markets and boost a firm’s value or even transform its entire business model. 

About

Organized in collaboration with Cardiff University, Wales, this course guides you through the minefield of creativity and innovation in the corporate environment. By introducing new ways of perceiving, understanding and approaching these aspects of the business matrix, it shows how they can make a real difference to the organization, to the market and to the bottom line. 

At the end of the course you will:
  • Understand the role of innovation from a marketing strategy perspective.
  • Understand innovation processes and the role of creativity within them.
  • Understand and be able to apply the basics of design thinking.
  • Be able to identify, analyse and explain an effective, creative concept leading to an innovation success.
  • Be able to apply theoretical concepts, frameworks and models to cases, illustrations and examples.
  • Understand individual and group creative processes.
  • Be able to form an innovative team and you will understand the challenges inherent to its management.

Detailed Programme Facts

Programme Structure

  • The Creativity and Innovation course is taught by an international team with a strong management background as well as excellent academic credentials. Your lecturers boast ample real-life business experience through their consultancy work. 
  • Moreover, the course incorporates a unique hands-on assignment, the in-company boot camp, developed with and hosted by a corporate partner from the VU Amsterdam network.

Audience

Students and professionals with an interest in creativity and innovation, especially from Business and Organization Studies, Economics, Social Sciences, Social Psychology, Healthcare, Media and Communication Studies, Engineering, Technology Management, Operations Management and Education.

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:

    92

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

Academic Requirements

Advanced Bachelor/Master, open to PhD staff and professionals
  • Motivation letter. Please make sure to describe your motivation for the specific course(s) you apply for: Why this topic? How will the course contribute to your future (academic) career?
  • Curriculum Vitae/Résumé
  • Transcript of records (a printscreen of your most recent grades is sufficient)
  • Experience with BSc-level statistics and research methods is recommended.

Tuition Fee

  • International

    1150 EUR/full
    Tuition Fee
    Based on the original amount of 1150 EUR for the full programme and a duration of 14 days.
  • EU/EEA

    1150 EUR/full
    Tuition Fee
    Based on the original amount of 1150 EUR for the full programme and a duration of 14 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Amsterdam

  • 1000 - 1500 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

VU Amsterdam Summer School offers  three kinds of scholarships: the Academic Scholarship, the Photographer Scholarship and the Vlogger/Videographer Scholarship.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.