Mass Communication and Media Industries: the Italian Production and Management of TV, Ads and Music, Short Course

  • Application Deadline
  • 14 days
  • Tuition
    Tuition (Full programme)
    Tuition (Full programme)
  • English (take IELTS)
University rank #501 ,
Television, advertising and music have had and still have great influence on everyday life, habits and behaviour in Italy. The Mass Communication and Media Industries: the Mass Communication and Media Industries: the Italian Style in Producing and Managing Television, Advertising and Music course is offered by Universit Cattolica del Sacro Cuore (UCSC).


Since its beginning in 1954, television moulded popular culture; in the 1980s advertising proposed a new lifestyle for a generation and music provided the ever changing sound track for youngsters and adults.

The Mass Communication and Media Industries: the Italian Style in Producing and Managing Television, Advertising and Music course at Università Cattolica del Sacro Cuore (UCSC) will focus on these three different industries that will be studied from the point of view of history and theory, and from a practical and productive perspective.

Learning objectives
  • Consider the local, cultural-social economic context in which the Italian media operates
  • Analyze different ways in which different media work in presenting news and programmes
  • Discuss the purposes of Italian national and commercial TV channels
  • Explain how advertising communication differs from basic human communication
  • Analyze the creative process of an advertising campaign
  • Compare Italian and international TV commercials
  • Describe how various media collaborate in communicating music the best way

Detailed Programme Facts

  • Full-time duration 14 days
  • Study intensity Full-time
  • Credits
    6 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Main topics
  • Television: the impact of TV on the Italian popular culture and society (1954 today)
  • Television: genres, production stages, what people do in TV production
  • Television: TV news as a genre, the Italian Telegiornali
  • Advertising: basics of marketing and product communication strategy
  • Advertising: the creative process, hat people do in an Ad agency
  • Advertising: from history to the present
  • Music: the use of pop music in advertising
  • Music: music as a product
  • Music: the role of the web and of the social media in promoting music

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Take IELTS test

Academic Requirements

English Language Requirements

Good level of English. Non native English speakers must give evidence of their language proficiency of a minimum B2 level or equivalent (ex: TOEFL Ibt 79, IELTS 6, First Certificate of English, Cambridge ESOL or other certification).

Documents you will need to upload while filling in the online application:
  • a passport size picture
  • the scanned version of your passport or other ID documents
  • the transcript of records
  • certificates assessing the knowledge of the English Language
Programs requirements
  • Grade Point Average of a minimum 2.75, or equivalent in applicants own university grading system
  • Completion of a minimum of 2 semesters at undergraduate level

Tuition Fee Per Full Programme

  • EUR 1500 International
  • EUR 1500 EU/EEA
  • One session: 1500
  • Two sessions: 2850
  • Three sessions: 4200
  • Four sessions: 5500
  • Five sessions: 6,500
  • Application fee: 75


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