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Growth Strategies: Identifying Opportunities in Market Trends, Short Course

  • Anytime
    Application Deadline
  • 2 days
    Duration

About

Detecting new growth opportunities as they emerge is the key to securing a competitive edge in fast-expanding markets. But how do you forecast where the next wave of growth will occur? Most marketing analysts rely on traditional macroeconomic data like population trends, urbanization ratios, and purchasing power. While this may be effective in slow-moving markets, new business opportunities are often localized and thus overlooked in competitive economies.

You can study the Growth Strategies: Identifying Opportunities in Market Trends program at Harvard University.

Program Benefits

  • Learn how to detect new megatrends—and understand how they affect the business landscape
  • Detect “pockets of growth”—new opportunities often overlooked in local markets—and delve into these fast-expanding markets
  • Use frameworks to organize resources and research around new market factors
  • Develop a new lens to “see” emerging opportunities and economies of scale and scope
  • Track and evaluate the performance of competitors on a regular basis
  • Explore the relationship between drivers of growth and potential business opportunities
  • Tap into the rising needs of consumers or dormant demand to exploit new markets.

Who Should Enroll

This comprehensive program takes a multidisciplinary approach that integrates economics, strategy, marketing, technology, and entrepreneurship. It is designed for managers who require a deeper understanding of today’s complex and rapidly evolving business environment. Professionals who work in market analysis, marketing and sales, business development, strategy, and finance will benefit most from this program.

Detailed Programme Facts

  • More details: Programs run from 9 am to 5 pm.
  • Programme intensity Full-time
    • Full-time duration 2 days
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Topics Covered

  • Enhancing your business acumen, strategic thinking, and decision-making skills by applying an entrepreneurial lens
  • Examining hybrid business models and the concept of “collaborative innovation”
  • Exploring political, social, and economic data sources to detect opportunities in new markets or industries
  • Understanding competition on a global scale, by applying and identifying blue ocean, red ocean, and nonmarket strategies
  • Applying a “bottom-up” as well as a “top-down” approach
  • Determining risk in a nonfinancial manner
  • Identifying, testing, prototyping, and designing responses to growth

Audience

This comprehensive program takes a multidisciplinary approach that integrates economics, strategy, marketing, technology, and entrepreneurship. It is designed for managers who require a deeper understanding of today’s complex and rapidly evolving business environment. 

Lecturers

Mark Esposito, PhD has been teaching Business, Government, and Society and Economic Strategy and Competitiveness at Harvard Extension School since 2011. He also serves as Institutes Council Co-Leader for the Microeconomics of Competitiveness (MOC) program at Harvard Business School’s Institute for Strategy and Competitiveness.

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

  • Proficiency in written and spoken English is required for participation in all Professional Development programs.
  • Participants are expected to have a bachelor’s degree or the equivalent work experience.

Tuition Fee

  • International

    2850 USD/full
    Tuition Fee
    Based on the original amount of 2850 USD for the full programme and a duration of 2 days.
  • National

    2850 USD/full
    Tuition Fee
    Based on the original amount of 2850 USD for the full programme and a duration of 2 days.
  • In-State

    2850 USD/full
    Tuition Fee
    Based on the original amount of 2850 USD for the full programme and a duration of 2 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Cambridge

  • 1814 - 3760 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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