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Marketing Strategy, Short Course

  • Anytime
    Application Deadline
  • 2 days
    Duration

About

The explosion in social and digital media, and the proliferation of mobile devices and applications have revolutionized the way companies communicate with customers, build relationships, conduct business, and stay on top of changing market dynamics. It’s an exciting time to be a marketer, but the challenges are much more complex.

This two-day program in Marketing Strategy from Harvard University will help decision makers in both marketing and nonmarketing roles build a solid foundation in strategic marketing concepts and best practices as they explore the opportunities presented by digital marketing trends. Through case discussions, faculty presentations, and small group activities, you will expand your ability to approach marketing from a strategic perspective, ask the right questions at the right time, sift through the hype, and pursue integrated strategies that make sense for your organization and offerings.

Program Benefits

You will learn to:
  • Develop, defend, and execute solid marketing strategies that drive corporate success
  • Focus your efforts and maximize your return on investment in marketing
  • Incorporate market feedback into your marketing plan to gain a competitive advantage
  • Take advantage of new communication channels that advance your strategy

Who Should Enroll

This interactive program is designed for managers and professionals who want a firmer grasp of marketing strategy, processes, and best practices. Participants might include:

  • Professionals who are new to a marketing role or who lack formal marketing education
  • Marketers who want to evaluate emerging trends in a strategic context
  • Decision makers in other functions—such as sales, finance, product management, product development, or general management—who want to work more effectively with their company’s marketing team

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 2 days
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Topics Covered

  • Thinking “outside-in” by first understanding the customer and then building a plan
  • Improving familiarity with marketing strategy terminology and execution
  • Defining and targeting market segments
  • Positioning your offering or brand
  • Maintaining focus on the customer
  • Exploring the marketing mix that best fits your organization’s goals
  • Adding social media and new channels to the mix
  • Managing the risks of word-of-mouth marketing
  • Understanding your customer through market research and social listening
  • Examining the fundamental qualities that great brands share

Audience


Lecturers

Tony Gallo is a partner at HawkPartners LLC, where he provides strategic services and counsel to senior executives on marketing strategy, market planning, brand development and positioning, and the linkage of trends and research with strategic decision-making. 

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

  • Proficiency in written and spoken English is required for participation in all Professional Development programs.
  • Participants are expected to have a bachelor’s degree or the equivalent work experience.

Tuition Fee

  • International Applies to you

    2850 USD/full
    Tuition Fee
    Based on the original amount of 2850 USD for the full programme and a duration of 2 days.
  • National Applies to you

    2850 USD/full
    Tuition Fee
    Based on the original amount of 2850 USD for the full programme and a duration of 2 days.
  • In-State Applies to you

    2850 USD/full
    Tuition Fee
    Based on the original amount of 2850 USD for the full programme and a duration of 2 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Cambridge

  • 1814 - 3760 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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