Placeholder image for Digital Brand Engagement

Digital Brand Engagement, Certificate

  • Application Deadline
  • 14 days
Amsterdam, Netherlands
Businesses and brands alike are using social media to engage with their customers, and they are continuously looking for better ways to do it. The Digital Brand Engagement course at Amsterdam University of Applied Sciences teaches you the state of the art in online social media interaction and brand engagement.
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  • Consumers have more control over social media channels than over any other channel which means that brands really need to become more agile with their digital brand engagement practices. However, it is not always clear how customer engagement can be nurtured and measured.
By the end of this course, you will be able to:
  • Reading activities;
  • In-class discussion; Critically review the concept of brand engagement.
  • Review various ways of measuring brand engagement.
  • Explain various frameworks of online brand engagement.
  • Set goals and define online value propositions to engage customers using different digital channels that are aligned with the overall branding strategies.
  • Evaluate brands’ digital marketing strategies and make strategic recommendations to increase engagement.
  • Define approaches to test and optimise brand engagement.
  • Create typologies of brand engagement on different social media platforms such as Twitter, Instagram, and YouTube.
  • Create and code your online digital engagement research portfolio.

Detailed Programme Facts

  • More details:
    • Deadline for application without a guarantee on housing: 1 June 2019
  • Programme intensity Full-time
    • Full-time duration 14 days
  • Credits
    4 ECTS
    • 6 ECTS - Extended version
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

  • The course offers you the opportunity to bring you up to speed with current and relevant academic developments in the field of digital engagement. Through interaction with different subject matter experts you will be approaching the topic of engagement from different angles.
  • By embracing your digital engagement research you and your team will cross the academic field with managerial implications in an assignment for MTV Europe in Amsterdam.
  • At the end of the course you will present your findings together with your project group. You will also visit MTV in the exciting building of Viacom International Media Networks located in the North of Amsterdam, which also includes networks such as Nickelodeon, Comedy Central, and  Branddeli.


You are a student in a bachelor's (year 2 and above) or master's degree programme, or are a professional already working. You have basic knowledge of marketing. You are prepared to join an internationally diverse class. You have a good command of the English language at upper intermediate level – B2 in the Common European Framework of Reference.


  • Simeona Petkova PhD
  • Bjorn Martin van den Berg MSc

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

  • Basic knowledge of Marketing.Undergraduate level (year 2 and above) with a good command of the English language at upper intermediate level   – B2 in the Common European Framework of ReferenceSuited for undergraduate business students (year 2 and above), graduate students, and professionals

Tuition Fee

  • International

    995 EUR/full
    Tuition Fee
    Based on the original amount of 995 EUR for the full programme and a duration of 14 days.
  • EU/EEA

    995 EUR/full
    Tuition Fee
    Based on the original amount of 995 EUR for the full programme and a duration of 14 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • €1,390.00 – for 6 ECTS (including online coaching for extra assignment)
  • Early bird discount (apply before 15 April) - € 50.00

Living costs for Amsterdam

  • 1000 - 1500 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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