Diploma in Business and Marketing Management SCQF Level 8, Diploma

Overview

Aim / Objectives of this qualification

•  Gain a sound and coherent foundation in marketing, such that they will be able to define and execute practical marketing interventions that exist in professional practice

•  Synthesise and critically evaluate theoretical frameworks of strategic marketing, business ethics, design and innovation as applied to marketing

•  Demonstrate an understanding of the practical value of these frameworks in a range of strategic business situations

•  Create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments

• Develop practical research and analytical capabilities in the context of market-driven strategy, and in particular in the formulation of value propositions in provider-customer relationships

• Review, modify, synthesise and apply transferable marketing concepts and skills in the management of product and market development, in particular from the strategic perspective

• Critically assess market-sourced data and information from a variety of organisations and use this for strategic marketing and decision-making

• Evaluate a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth.

Key facts about Diploma in Business and Marketing Management SCQF Level 8 from London School of International Business

• Same qualification as on-campus students.
• Recognised qualification & accepted by universities for further career progression.
• Assessment is via assignment submissionAssessment is via assignment submission
• You study on-line at your own pace.