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Business Analytics Drives Innovation, Certificate

  • Application Deadline
  • 3 months
University rank #140 (WUR) Ulm, Germany
The module Business Analytics Drives Innovation from University of Ulm provides a solution for these issues. Participants will be taught the basic techniques of business analytics in order to derive emerging technologies, new products, services, business models or process innovations.
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Dynamic changes in markets such as globalization, increasing competition, dynamic customer needs, game changers and the increasing complexity of products and technologies are decisive challenges for companies. The key to success is a long-term and forward-looking corporate orientation, combined with the successful implementation of the operating business. Therefore, companies have to deal with the future, understand the present, and learn from the past.

University of Ulm offers the Business Analytics Drives Innovation programme.

The learning goals are primarily aimed for the areas of technology foresight, company development as well as customer and product management. Results will be evaluated individually and will be used to optimize internal business processes. You will have the possibility to exchange ideas with employees of other companies and discuss challenges, different approaches and possible solutions.

In addition to the presentation and discussion of analytical techniques, the participants will be able to apply selected applications in a specific manner as well as understand and select the underlying databases. 

The module is divided into three parts of "Business Analytics Drives Innovation":

  • Innovation by Technology Push,
  • Innovation by Market Pull and
  • Innovation by Digital Model.

Unlike other modules that focus on business analytics, we use analytics techniques to generate innovations and not to develop industry 4.0 applications (for example predictive maintenance). These fields of applications are still quite new and they are getting increasingly popular in industries and the public sector.

The course is especially designed for professionals responsible for technology foresight, business development, business strategy as well as costumer and product management.

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 3 months
  • Credits
    6 ECTS
  • Languages
    • English
  • Delivery mode

Programme Structure

  • Innovation by Technology Push: Technology and Innovation Management (TIM), individual cases. Scout for future innovation and technology fields using analytical applications.
  • Innovation by Market Pull: Product and Portfolio Management (ProMM), competitors and customer analytics, individual cases. Optimize your product portfolio using customer analytics. 
  • Innovation by Digital Models: Agile strategy design for digital transformation.

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

No specific prior knowledge required.

Tuition Fee

  • International

    390 EUR/semester
    Tuition Fee
    Based on the original amount of 390 EUR per semester and a duration of 3 months.
  • EU/EEA

    390 EUR/semester
    Tuition Fee
    Based on the original amount of 390 EUR per semester and a duration of 3 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

The fee for participating in the module “Business Analytics Drives Innovation” is 1320 Euro.

Living costs for Ulm

  • 730 - 1100 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


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