Overview

Dynamic changes in markets such as globalization, increasing competition, dynamic customer needs, game changers and the increasing complexity of products and technologies are decisive challenges for companies. The key to success is a long-term and forward-looking corporate orientation, combined with the successful implementation of the operating business. Therefore, companies have to deal with the future, understand the present, and learn from the past.

University of Ulm offers the Business Analytics Drives Innovation programme.

The learning goals are primarily aimed for the areas of technology foresight, company development as well as customer and product management. Results will be evaluated individually and will be used to optimize internal business processes. You will have the possibility to exchange ideas with employees of other companies and discuss challenges, different approaches and possible solutions.

In addition to the presentation and discussion of analytical techniques, the participants will be able to apply selected applications in a specific manner as well as understand and select the underlying databases. 

The module is divided into three parts of "Business Analytics Drives Innovation":

• Innovation by Technology Push,
• Innovation by Market Pull and
• Innovation by Digital Model.

Unlike other modules that focus on business analytics, we use analytics techniques to generate innovations and not to develop industry 4.0 applications (for example predictive maintenance). These fields of applications are still quite new and they are getting increasingly popular in industries and the public sector.

The course is especially designed for professionals responsible for technology foresight, business development, business strategy as well as costumer and product management.