Search Marketing - USA, Advanced Diploma

  • Application Deadline
  • 3 months
  • English


Transform your career by learning how to create, manage and implement advanced search marketing strategies using AdWords, PPC, display & remarketing techniques. This specialised professional diploma course is delivered by some of the industry’s leading search marketing experts.

Detailed and structured modules teach you the fundamental elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise. The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with search marketing within the overall digital marketing domain.


Search marketing remains one of the most influential digital disciplines with over 90% of web users relying on search engines to find what they are looking for.

The Professional Diploma in Search Marketing - USA at Institute of Digital Marketing - USA gives you all the skills you need to excel as a search marketing specialist.

The Digital Marketing Institute ethos is to take digital knowledge direct from industry leaders, they design and teach our formalised, accredited syllabus so you learn real skills that will drive your career forward in search marketing.

Detailed Programme Facts

Programme Structure

Course Topics

  • Introduction to Search Marketing
  • SEO – Setup
  • SEO – Content
  • SEO – Workshop
  • PPC Advertising – Search
  • PPC Advertising – Display Networks
  • PPC Advertising – Video
  • Analytics – Setup
  • Analytics – Applied Strategy and Planning

This course will guide you through thirty hours of in-depth learning in the following disciplines:

  • SEO – Setup 
  • SEO – Content
  • SEO – Workshop
  • Pay-Per-Click Advertising 
  • Pay-Per-Click Advertising 
  • Pay-Per-Click Advertising
  • Google Analytics – Setup
  • Google Analytics – Applied
  • Search Marketing Strategy and Planning 

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Schedule IELTS

Academic Requirements

Anyone can apply for the Professional Diploma in Search Marketing. A background in a related discipline is not required – the aim of the Professional Diploma is to allow you to learn everything you need to know about digital marketing and to kickstart a new and exciting career.

Tuition Fee

  • International Applies to you

    1740 USD/full
    Tuition Fee
    Based on the original amount of 1740 USD for the full programme and a duration of 3 months.
  • National Applies to you

    1740 USD/full
    Tuition Fee
    Based on the original amount of 1740 USD for the full programme and a duration of 3 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.


Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.