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    Application Deadline
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The Professional Diploma in Search Marketing at the Institute of Digital Marketing - USA is ideal for professionals responsible for the planning, execution or measurement of search marketing campaigns, or who would like to pursue a career in this area.
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The Search Marketing Diploma at the Institute of Digital Marketing - USA arms you with all the skills you need to become a search marketing specialist.

Transform your career by learning how to create, manage and implement advanced search marketing strategies using AdWords, PPC, display & remarketing techniques. This specialised professional diploma course is delivered by some of the industry’s leading search marketing experts.

Detailed and structured modules teach you the fundamental elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise. The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with search marketing within the overall digital marketing domain.


Search marketing remains one of the most influential digital disciplines with over 90% of web users relying on search engines to find what they are looking for.

The Professional Diploma in Search Marketing gives you all the skills you need to excel as a search marketing specialist.

The Digital Marketing Institute ethos is to take digital knowledge direct from industry leaders, they design and teach our formalised, accredited syllabus so you learn real skills that will drive your career forward in search marketing.

Detailed Programme Facts

Programme Structure

Course Topics

  • Introduction to Search Marketing
  • SEO – Setup
  • SEO – Content
  • SEO – Workshop
  • PPC Advertising – Search
  • PPC Advertising – Display Networks
  • PPC Advertising – Video
  • Analytics – Setup
  • Analytics – Applied Strategy and Planning

This course will guide you through thirty hours of in-depth learning in the following disciplines:

  • SEO – Setup 
  • SEO – Content
  • SEO – Workshop
  • Pay-Per-Click Advertising 
  • Pay-Per-Click Advertising 
  • Pay-Per-Click Advertising
  • Google Analytics – Setup
  • Google Analytics – Applied
  • Search Marketing Strategy and Planning 

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Tuition Fee

  • International

    2100 USD/full
    Tuition Fee
    Based on the original amount of 2100 USD for the full programme and a duration of .
  • National

    2100 USD/full
    Tuition Fee
    Based on the original amount of 2100 USD for the full programme and a duration of .
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.


Check the programme website for information about funding options.

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