• Anytime
    Application Deadline
  • Unknown (University site)
    Duration
The Professional Diploma in Search Marketing at the Institute of Digital Marketing - USA is ideal for professionals responsible for the planning, execution or measurement of search marketing campaigns, or who would like to pursue a career in this area.
Access all 180000+ programmes, for free with a Studyportals account.
account benefits visualised
Continue with
or
By registering, you agree to our  Privacy Statement  and  Terms and Conditions.

Overview

The Search Marketing Diploma at the Institute of Digital Marketing - USA arms you with all the skills you need to become a search marketing specialist.

Transform your career by learning how to create, manage and implement advanced search marketing strategies using AdWords, PPC, display & remarketing techniques. This specialised professional diploma course is delivered by some of the industry’s leading search marketing experts.

Detailed and structured modules teach you the fundamental elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise. The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with search marketing within the overall digital marketing domain.

Introduction

Search marketing remains one of the most influential digital disciplines with over 90% of web users relying on search engines to find what they are looking for.

The Professional Diploma in Search Marketing gives you all the skills you need to excel as a search marketing specialist.

The Digital Marketing Institute ethos is to take digital knowledge direct from industry leaders, they design and teach our formalised, accredited syllabus so you learn real skills that will drive your career forward in search marketing.

Detailed Programme Facts

Programme Structure

Course Topics

  • Introduction to Search Marketing
  • SEO – Setup
  • SEO – Content
  • SEO – Workshop
  • PPC Advertising – Search
  • PPC Advertising – Display Networks
  • PPC Advertising – Video
  • Analytics – Setup
  • Analytics – Applied Strategy and Planning

This course will guide you through thirty hours of in-depth learning in the following disciplines:

  • SEO – Setup 
  • SEO – Content
  • SEO – Workshop
  • Pay-Per-Click Advertising 
  • Pay-Per-Click Advertising 
  • Pay-Per-Click Advertising
  • Google Analytics – Setup
  • Google Analytics – Applied
  • Search Marketing Strategy and Planning 

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Tuition Fee

  • International

    2100 USD/full
    Tuition Fee
    Based on the original amount of 2100 USD for the full programme and a duration of .
  • National

    2100 USD/full
    Tuition Fee
    Based on the original amount of 2100 USD for the full programme and a duration of .
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Let us fund your studies abroad!

Apply to The Global Study Awards and get the chance to receive up to £10000 for your study abroad! This funding is powered by ISIC, British Council, IELTS and Studyportals.

Tell me more
Global Study Awards

Wishlist

You’ve wishlisted multiple studies. Did you know you can compare them side-by-side in our Compare-tool?