Studyportals
Short Course Online

Starting An Online Retail Business

University of the Arts London (UAL)

42 days
Duration
465 GBP/full
465 GBP/full
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

Do you dream of starting a small business and becoming an entrepreneur? Do you have an exciting business idea for a retail website but youre not sure where to start? The Starting An Online Retail Business course of the University of the Arts London (UAL) will show you the tools you need to launch a successful ecommerce business.

Overview

Course description

While many traditional retailers are struggling, ecommerce business is booming. The Starting An Online Retail Business course of the University of the Arts London (UAL) will teach you the ins and outs of the online retail industry, from market research and budgeting, to launching and running your site and utilising social media platforms to promote your brand. You will learn how to create a sustainable business model, considering online fashion industry growth rates and hotspots, market positioning and formulating a brand strategy.

In six methodical sessions you will look at the key areas that will take your idea from conception to customer. You will be taught through weekly interactive online classes in which you will learn how to define your stores niche, analyse competitors, create an ecommerce business strategy, launch your website and market it into a success.

This course is perfect for anyone who would like to develop a platform for selling clothing they design, or those who would like to create a stronger online presence for an existing boutique. You will finish the course having analysed and assessed the viability of your product, developed an idea of how much it will cost, have confidence to present your plan to others and be keen to start selling!

Course Outcomes

By the end of the course you will have;

  • Developed a brand strategy
  • Decided on your niche
  • Gained a good understanding of your competitors
  • Knowledge of how to target your customers
  • Understanding of how much it will cost to launch your brand
  • Started working on the design and development of your online store

Programme Structure

Topics covered
  • Formulating a brand strategy and why personal branding is key
  • Online fashion industry growth rates and hotspots
  • Website analysis
  • Market research and deciding your niche
  • Testing your idea for less than £75
  • Creating and strengthening your brand identity
  • The pros and cons of online retail
  • Designing and developing your online retail store
  • The power of outsourcing
  • Keeping customers happy
  • Delivery methods
  • The power of SEO and how to rank your online store in Google
  • The power of social media marketing
  • An introduction to Facebook and YouTube marketing for your business
  • Utilising email marketing for your business
  • Budgeting (how much it could cost)

Key information

Duration

  • Part-time
    • 42 days

Start dates & application deadlines

Language

English

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • This course is for anyone with an idea that they want to learn how to turn into a profitable online retail business. Whether you have studied business and marketing in the past or you are new to the area, this course will help you define your vision and formulate your strategy.

Tuition Fee

To alway see correct tuition fees
  • International

    465 GBP/full
    Tuition Fee
    Based on the tuition of 465 GBP for the full programme during 42 days.
  • National

    465 GBP/full
    Tuition Fee
    Based on the tuition of 465 GBP for the full programme during 42 days.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Starting An Online Retail Business
-
University of the Arts London (UAL)

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