Online Marketing Strategies, Certificate

Online Marketing Strategies, Certificate

  • Application Deadline
  • 3 months
    Duration
EdX is an online learning platform trusted by over 12 million users offering the Online Marketing Strategies Program in collaboration with Curtin University – CurtinX. Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business.

About

The Online Marketing Strategies Online Marketing Strategies course is part of the Marketing in a Digital World MicroMasters Program from Curtin University - CurtinX Curtin University - CurtinX.

This course will introduce you to the range of marketing uses of the Internet.

You will learn how to:

  • use basic e-marketing tools relevant to the internet marketing context;
  • apply marketing strategies such as segmentation, targeting, positioning, and differentiation to an online context;
  • analyse the online consumer exchange process and its outcomes;
  • evaluate product, pricing, distribution and communication marketing functions in a firm internet marketing strategy;
  • evaluate the role of social media in the marketing context;
  • use digital analytics to evaluate and optimise the effectiveness of digital marketing strategies.
What you'll learn:
  • Use basic e-marketing tools
  • Apply traditional marketing strategies in an online environment
  • Evaluate a firms internet marketing strategy

You will explore how marketing online differs from a traditional marketing environment, and identify and discuss web-based marketing opportunities such as using Facebook, Twitter and Google in today business world.

The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 3 months
    • Intensity 8 hrs/week
    • Duration description

      Length: 12 weeks Effort: 8-10 hours per week

  • Languages
    • English
  • Delivery mode
    Online

Programme Structure

Courses include:
  • Introduction to digital marketing/global issues/digital marketing plan
  • Segmentation, targeting, differentiation and positioning strategies
  • Digital marketing management: distribution and promotion strategies
  • Digital marketing management: product and pricing strategies
  • Digital marketing tools: website, Google AdWords, Google Analytics, AdSense, etc.
  • Strategic digital marketing and performance metrics
  • Online consumer behaviour and psychology
  • Planning and developing website and content

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Academic Requirements

  • Successful completion of MKT1x and MKT2x.

Tuition Fee

  • International Applies to you

    199 USD/full
    Tuition Fee
    Based on the original amount of 199 USD for the full programme and a duration of 3 months.
  • National Applies to you

    199 USD/full
    Tuition Fee
    Based on the original amount of 199 USD for the full programme and a duration of 3 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • 5% discount coupon: Z7LZNQ4TN3B2JTWU valid for any free course + certificate upgrade

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.