Highlights
Tuition fee
199 USD / full
199 USD / full
Unknown
Tuition fee
199 USD / full
199 USD / full
Unknown
Duration
3 months
Duration
3 months
Apply date
Anytime
Unknown
Apply date
Anytime
Unknown
Start date
Anytime
Unknown
Start date
Anytime
Unknown

About

EdX is an online learning platform trusted by over 12 million users offering the Online Marketing Strategies Program in collaboration with Curtin University - CurtinX. Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business.

Visit programme website for more information

Overview

The Online Marketing Strategies course is part of Marketing in a Digital World MicroMasters Program from Curtin University - CurtinX.

The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of commercial businesses are now doing business online. This course will introduce you to the range of marketing uses of the Internet.

You will learn how to:

  • use basic e-marketing tools relevant to the internet marketing context;
  • apply marketing strategies such as segmentation, targeting, positioning, and differentiation to an online context;
  • analyse the online consumer exchange process and its outcomes;
  • evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy;
  • evaluate the role of social media in the marketing context;
  • use digital analytics to evaluate and optimise the effectiveness of digital marketing strategies.

You will explore how marketing online differs from a traditional marketing environment, and identify and discuss web-based marketing opportunities such as using Facebook, Twitter and Google in today’s business world.

The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.

What you'll learn

  • Use basic e-marketing tools
  • Apply traditional marketing strategies in an online environment
  • Evaluate a firm’s internet marketing strategy

Programme Structure

Courses include:

  • Segmentation, targeting, differentiation and positioning strategies
  • Digital marketing management: distribution and promotion strategies
  • Digital marketing management: product and pricing strategies
  • Digital marketing tools: website, Google AdWords, Google Analytics, AdSense, etc.
  • Strategic digital marketing and performance metrics
  • Online consumer behaviour and psychology
  • Planning and developing website and content
  • Social Media Marketing
  • Digital Analytics

Key information

Duration

  • Part-time
    • 3 months
    • 8 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Campus Location

  • Portland, United States

What students do after studying

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Prerequisites

  • Successful completion of MKT1x and MKT2x
  • Unfortunately, learners residing in one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

Tuition Fee

To always see correct tuition fees
  • International

    199 USD/full
    Tuition Fee
    Based on the tuition of 199 USD for the full programme during 3 months.
  • National

    199 USD/full
    Tuition Fee
    Based on the tuition of 199 USD for the full programme during 3 months.
  • Limited access: Free
  • Unlimited access + Verified Certificate for $199 USD

Funding

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