Online Marketing Strategies, Certificate | Part time online | edX - online learning platform | United Arab Emirates
42 days
199 USD/full
199 USD/full
Tuition fee
Apply date
Start date


EdX is an online learning platform trusted by over 12 million users offering the Online Marketing Strategies Program in collaboration with Curtin University - CurtinX. Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business.

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The Online Marketing Strategies course is part of the Marketing in a Digital World MicroMasters Program from Curtin University - CurtinX.

The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of commercial businesses are now doing business online. This course will introduce you to the range of marketing uses of the Internet.

You will learn how to:

  • use basic e-marketing tools relevant to the internet marketing context;
  • apply marketing strategies such as segmentation, targeting, positioning, and differentiation to an online context;
  • analyse the online consumer exchange process and its outcomes;
  • evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy;
  • evaluate the role of social media in the marketing context;
  • use digital analytics to evaluate and optimise the effectiveness of digital marketing strategies.

You will explore how marketing online differs from a traditional marketing environment, and identify and discuss web-based marketing opportunities such as using Facebook, Twitter and Google in today’s business world.

The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.

What you'll learn

  • Use basic e-marketing tools
  • Apply traditional marketing strategies in an online environment
  • Evaluate a firm’s internet marketing strategy

Programme Structure

Courses include:

  • Segmentation, targeting, differentiation and positioning strategies
  • Digital marketing management: distribution and promotion strategies
  • Digital marketing management: product and pricing strategies
  • Digital marketing tools: website, Google AdWords, Google Analytics, AdSense, etc.
  • Strategic digital marketing and performance metrics
  • Online consumer behaviour and psychology
  • Planning and developing website and content
  • Social Media Marketing
  • Digital Analytics

Key information


  • Part-time
    • 42 days

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.





Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements


  • Successful completion of Digital Branding and Engagement and Reputation Management in a Digital World.

Tuition Fee

To always see correct tuition fees
  • International

    199 USD/full
    Tuition Fee
    Based on the tuition of 199 USD for the full programme during 42 days.
  • National

    199 USD/full
    Tuition Fee
    Based on the tuition of 199 USD for the full programme during 42 days.
  • Limited access: Free
  • Unlimited access + Verified Certificate for $199 USD


Our partners

Online Marketing Strategies
edX - online learning platform


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