1 months
Tuition fee
Apply date
Start date


EdX is an online learning platform trusted by over 12 million users offering the Digital Branding and Engagement Program in collaboration with Curtin University - CurtinX. Learn how to increase brand engagement through the creation and distribution of content using an owned digital channel approach.

Visit the official programme website for more information


The Digital Branding and Engagement course is part of the Marketing in a Digital World MicroMasters from Curtin University - CurtinX.

Want to learn how to get people to engage with your brand, but not sure where to begin?

Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness.

In today’s interconnected, hyperaware world, brand awareness and brand engagement are synonymous. We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers.

This course will teach you about this shift and how it has altered the way brands communicate with their audiences. You will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.

What you'll learn

  • The inter-relationship between paid, owned and earned media
  • Consumer change and how it is altering brand communications
  • Content marketing and how owned content can be distributed across company-owned digital media assets
  • The value of Earned Media which interests your audience 

Programme Structure

Courses include:

Module 1: The Digital Consumer

  • Compare and contrast marketer control versus consumer control
  • Examine consumer empowerment
  • Explore consumer participation and engagement

Module 2: Content Marketing

  • Examine content marketing and determine its value
  • Explore different strategies for content distribution
  • Identify some of the challenges associated with content marketing

Module 3: Owned Media Assets

  • Explore the concept of owned media and its importance to brands
  • Investigate the impact of owned media decision making
  • Examine a range of owned media assets and determine their value

Module 4: Earned Media

  • Investigate brand engagement and why is it important
  • Examine and evaluate a range of engagement platforms
  • Identify different levels of engagement
  • Explore strategies for shaping earned media

Key information


  • Part-time
    • 1 months
    • 3 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.




  • Self-paced

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements


  • You will need access to a Google Account (FREE to create) to complete the activities in this course.
  • You will also need access to YouTube to watch a range of videos which are provided to illustrate examples of digital branding and engagement. 

Tuition Fee

To alway see correct tuition fees
  • International

    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.
  • National

    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.
  • Add a Verified Certificate for $99 USD


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Branding and Engagement
edX - online learning platform


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