Reputation Management in a Digital World, Certificate | Part time online | edX - online learning platform | United States
2 months
Duration
99 USD/full
99 USD/full
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

EdX is an online learning platform trusted by over 12 million users offering the Reputation Management in a Digital World Program in collaboration with Curtin University - CurtinX. Learn how to develop, manage and protect an organisation’s online reputation through social media including Facebook and Twitter.

Visit the Visit programme website for more information

Overview

The Reputation Management in a Digital World course is part of the Marketing in a Digital World MicroMasters Program from Curtin University - CurtinX.

In this course, you’ll take on the role of a communications manager for a fictional organisation, making key decisions that will affect its online reputation.

You will experience:

  • how to build a robust and sustainable online reputation

  • the positives of building a strong participatory culture

  • how to manage social media issues based on a real-life examples

  • how to manage a crisis and respond appropriately across multiple platforms.

Throughout the course, you’ll learn from real life case studies and gain an understanding of the important role that blogs, Facebook, Twitter, Snapchat and other social platforms play in today’s business world.

The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.

What you'll learn

You'll learn how to:

  • manage an organisation’s online reputation
  • apply reputational management principles to manage online issues and crises
  • build a strong participatory culture to engage your audience.

Programme Structure

Courses include:

  • Corporate reputation in the digital age
  • Reputation and participatory culture
  • How online has changed the media cycle
  • Managing reputation online
  • Protecting a Reputation: when it goes wrong, crisis response
  • Towards best practice reputation management

Key information

Duration

  • Part-time
    • 2 months
    • 3 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Prerequisites

  • Students should have an understanding of marketing and public relations concepts. Students also need an understanding of different online platforms.

Tuition Fee

To always see correct tuition fees
  • International

    99 USD/full
    Tuition Fee
    Based on the tuition of 99 USD for the full programme during 2 months.
  • National

    99 USD/full
    Tuition Fee
    Based on the tuition of 99 USD for the full programme during 2 months.
  • Limited access: Free
  • Unlimited access + Verified Certificate for $99 USD

Funding

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Reputation Management in a Digital World
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edX - online learning platform

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