Overview
The Reputation Management in a Digital World course is part of the Marketing in a Digital World MicroMasters Program from Curtin University - CurtinX.
In this course, you’ll take on the role of a communications manager for a fictional organisation, making key decisions that will affect its online reputation.
You will experience:
how to build a robust and sustainable online reputation
the positives of building a strong participatory culture
how to manage social media issues based on a real-life examples
how to manage a crisis and respond appropriately across multiple platforms.
Throughout the course, you’ll learn from real life case studies and gain an understanding of the important role that blogs, Facebook, Twitter, Snapchat and other social platforms play in today’s business world.
The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.
What you'll learn
You'll learn how to:
- manage an organisation’s online reputation
- apply reputational management principles to manage online issues and crises
- build a strong participatory culture to engage your audience.
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Corporate reputation in the digital age
- Reputation and participatory culture
- How online has changed the media cycle
- Managing reputation online
- Protecting a Reputation: when it goes wrong, crisis response
- Towards best practice reputation management
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 2 months
- 3 hrs/week
Start dates & application deadlines
Language
Delivered
- Self-paced
Disciplines
Management Studies Media Studies & Mass Media View 192 other Short Courses in Management Studies in United StatesExplore more key information
Visit programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Prerequisites
Students should have an understanding of marketing and public relations concepts. Students also need an understanding of different online platforms.
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
99 USD/fullTuition FeeBased on the tuition of 99 USD for the full programme during 2 months. -
National
99 USD/fullTuition FeeBased on the tuition of 99 USD for the full programme during 2 months.
- Limited access: Free
- Unlimited access + Verified Certificate for $99 USD