• Anytime
    Application Deadline
  • 84 days
    Duration
EdX is an online learning platform trusted by over 12 million users offering the Buyer Behaviour and Analysis Program in collaboration with Curtin University – CurtinX.  Learn how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign.

About

The Buyer Behaviour and Analysis course is part of the Marketing in a Digital World MicroMasters Credential from Curtin University - CurtinX.

In this course, you will learn about the role of consumer behaviour within marketing. We will discuss how this behaviour is shaped by the social and cultural environment, as well as a number of psychological factors.

What you'll learn:
  • Apply analytical tools to determine how culture, personality and lifestyle affect the behaviour of consumers and self
  • Analyse how consumer attitudes are formed, and consumer opinions change in order to better understand your own and others personal consumption experiences
  • Evaluate how different sources of group influences can affect and radically change consumers consumption
  • Create specific marketing strategies that focus around what motivates consumers, what captures their attention and what retains their loyalty

You will learn about decision-making processes in consumption behaviour in different buying situations.This will develop your ability to integrate marketing processes at a higher level.

Concepts drawn from various disciplines such as psychology, economics and anthropology will be examined.

The Buyer Behaviour and Analysis programme is part of the Marketing in a Digital World MicroMasters Program.

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 84 days
    • Intensity 10 hrs/week
    • Part-time variant
      Flexible
    • Duration description
      12 weeks; 8-10 hours per week
  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

Courses include:
  • Introduction to buyer behaviour
  • Culture
  • Consumer decision making
  • E-commerce buying behaviour
  • Perception and unconscious thought
  • Learning, memory and product positioning

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

Successful completion of Digital Branding and Engagement and Reputation Management in a Digital World.

Tuition Fee

  • International Applies to you

    199 USD/full
    Tuition Fee
    Based on the original amount of 199 USD for the full programme and a duration of 84 days.
  • National Applies to you

    199 USD/full
    Tuition Fee
    Based on the original amount of 199 USD for the full programme and a duration of 84 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
5% discount coupon: Z7LZNQ4TN3B2JTWU valid for any free course + certificate upgrade

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.