• Anytime
    Application Deadline
  • 42 days
    Duration
EdX is an online learning platform trusted by over 12 million users offering the Platform Strategy for Business Program in collaboration with Boston University – Bux. Learn how you can design, launch, monetize and compete in a networked platform market.

About

Firms such as Apple, Alibaba, Facebook, SalesForce, Uber and Yelp operate platform ecosystems that match buyers and sellers, gain value and market share from network effects, and harness their users to innovate.

This course teaches you how to convert products to platforms and how to innovate in a platform environment. You will learn how to negotiate platform startup, convert existing products to platforms, and make vital decisions on issues of openness, cannibalization, and competition.

What you'll learn:

  • How to successfully launch and design a business platform
  • Why platform firms beat product firms and how the structure of platform firms is fundamentally different
  • Why traditional platform pricing models fail and how to choose a successful pricing model
  • How to compete in winner-take-all network markets`
This Platform Strategy for Business Program in collaboration with Boston University – Bux is part of both the Digital Leadership and Product Management MicroMasters programs.

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 42 days
    • Intensity 4 hrs/week
    • Part-time variant
      Flexible
    • Duration description
      6 weeks; 4 to 8 hours per week
  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

Courses include:

  • Foundations 
  • Architecture 
  • Launch
  • Monetization 
  • Open vs Closed 
  • Strategy 

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

General Requirements

  • Secondary school (high school) algebra; basic mathematics concepts
  • A willingness to explore economics

Tuition Fee

  • International

    200 USD/full
    Tuition Fee
    Based on the original amount of 200 USD for the full programme and a duration of 42 days.
  • National

    200 USD/full
    Tuition Fee
    Based on the original amount of 200 USD for the full programme and a duration of 42 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
5% discount coupon: Z7LZNQ4TN3B2JTWU valid for any free course + certificate upgrade

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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