Marketing Analytics, Certificate

Marketing Analytics, Certificate

  • Anytime
    Application Deadline
  • 84 days
    Duration
EdX is an online learning platform trusted by over 12 million users offering the Marketing Analytics Program in collaboration with Columbia University – ColumbiaX. Develop quantitative models that leverage business data to forecast sales and support important marketing decisions. 

About

Marketers want to understand and forecast how customers purchase products and services and how they respond to marketing initiatives.

Learn how analytics help businesses drive marketing to maximize its effectiveness and optimize return on investment (ROI).

What you'll learn

Skills acquired after the course:

  • Demand forecasting using customer-base models and statistical approaches
  • Market segmentation methods and best practices for identifying potential customer segments and focused targeting
  • Computation of Customer Lifetime Value for analyzing customer, brand loyalty and forecasting revenue in the short and long run
  • Factors to consider while designing and introducing new products to the market
  • Calculating Optimal Pricing for products and services to get the best ROI
  • Assessing Marketing ROI for making better and data-driven decisions

In the Marketing Analytics Marketing Analytics course, part of the Business Analytics MicroMasters program from Columbia University - ColumbiaX Columbia University - ColumbiaX, discover how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact for:

  • customer relationship management;
  • market segmentation;
  • value creation;
  • communication;
  • monetization.

You will learn how to use probabilistic models and optimization tools to model customer demand forecasts, pricing sensitivity, Lifetime Value and how to leverage such data to make optimal decisions on designing new products, marketing segmentation and strategy.

The Marketing Analytics programme is part of the Business Analytics MicroMasters Programme.

Detailed Programme Facts

Programme Structure

Courses include:
  • Introduction to Marketing Analytics and Customer Analysis
  • Market Segmentation
  • Preference measurement
  • Consumer Choice Models
  • Customer Lifetime Value
  • New Product Decisions
  • New Product Decisions
  • New Product Decisions

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Academic Requirements

  • Undergraduate probability, statistics and calculus. 
  • Familiarity with R or a similar programming language.

Tuition Fee

  • International Applies to you

    375 USD/full
    Tuition Fee
    Based on the original amount of 375 USD for the full programme and a duration of 84 days.
  • National Applies to you

    375 USD/full
    Tuition Fee
    Based on the original amount of 375 USD for the full programme and a duration of 84 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

  • 5% discount coupon: Z7LZNQ4TN3B2JTWU valid for any free course + certificate upgrade

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.