Marketers want to understand and forecast how customers purchase products and services and how they respond to marketing initiatives.
Learn how analytics help businesses drive marketing to maximize its effectiveness and optimize return on investment (ROI).
Skills acquired after the course:
In the Marketing Analytics course, part of the Business Analytics MicroMasters program from Columbia University - ColumbiaX, discover how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact for:
You will learn how to use probabilistic models and optimization tools to model customer demand forecasts, pricing sensitivity, Lifetime Value and how to leverage such data to make optimal decisions on designing new products, marketing segmentation and strategy.
The Marketing Analytics programme is part of the Business Analytics MicroMasters Programme.
Always verify the dates on the programme website programme website .
8-10 hours per week
Check the programme website for information about funding options.
StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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