• Anytime
    Application Deadline
  • 84 days
EdX is an online learning platform trusted by over 12 million users offering the Business Analytics - Theory and Practice Program in collaboration with Columbia University – ColumbiaX. Learn how to use data to develop insights and predictive capabilities to make better business decisions.


How do airlines decide when to increase ticket prices? Should a hotel charge less per night for a long stay than a short one? Why do some software companies bundle very different products together? How should a fashion retailer decide when do start discounting clothes? Why do so many discounted rates end in ".99"? How should a company balance the risk of holding too much inventory on hand and the risk of turning away customers? Does it ever make sense for retailers to lie to suppliers about how much they will need to order? Should retailers with multiple locations hold most of their inventory in a central warehouse or at the individual locations? 

These are only a small sample of the operational and pricing challenges all businesses regularly face. These challenges are often addressed individually and in isolation but, in reality, all of these decisions interact with each other. This class looks at the demand and supply management challenges faced by companies in various industries and provides an introduction to the tools that can be used to address these challenges.

What you'll learn in the Demand and Supply Analytics course, part of the Business Analytics MicroMasters Program from Columbia University - ColumbiaX:

  • To identify, evaluate, and capture business analytic opportunities that create business value
  • Build models to support and help make managerial and business decisions
  • Basic analytical methods and their applications
  • Analyze case studies on organizations that successfully deployed analytical techniques

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 84 days
    • Part-time variant
    • Duration description

      8-10 hours per week

  • Languages
    • English
  • Delivery mode
  • More information Go to the programme website

Programme Structure

Courses include:

  • Week 1 – Introduction 
  • Week 2 – Static price optimization 
  • Week 3 – Dynamic price optimization 
  • Week 4 – Price differentiation 
  • Week 5 – Quantity based revenue management 
  • Week 6 – Network revenue management & overbooking 
  • Week 7 – Customized pricing and consumer choice models 
  • Week 8 – Markdown management and behavioral issues in pricing 
  • Week 9 – Introduction to inventory management 
  • Week 10 – Stochastic inventory management 
  • Week 11 – Miscellaneous topics in inventory management 
  • ​Week 12 – Final review

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Academic Requirements

Undergraduate probability, statistics, linear algebra and calculus. Students should have familiarity with basic programming concepts in some procedural programming language.

Tuition Fee

  • International Applies to you

    375 USD/full
    Tuition Fee
    Based on the original amount of 375 USD for the full programme and a duration of 84 days.
  • National Applies to you

    375 USD/full
    Tuition Fee
    Based on the original amount of 375 USD for the full programme and a duration of 84 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
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Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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