Marketing excellence is a prerequisite for success in any business, from startups to the world’s most established enterprises, yet the art and science of marketing
In this business and management course, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.
The fixed and mobile Internet and related technologies exert a profound influence on how business and social institutions evolve, how they are challenged—and sometimes, even displaced. Companies that were non-existent a few short years ago, including Facebook, LinkedIn, and Uber, have dramatically changed how we interact, communicate and get from point A to B. Even Amazon and Google are relatively “young” by any measure. If you’re an entrepreneur, investor, manager, or student, you need thoughtful approaches to navigate and win in this new environment.
This course is organized around four broad themes and we will use relevant theory and analysis, as well as numerous practical examples to develop our key learning points.
The themes are:
This course is beneficial to marketing professionals, analysts, entrepreneurs, small business owners, investors, and consumers This course evolved from the University of Pennsylvania’s Wharton School’s very first course on digital marketing and e-commerce.
This Fundamentals of Digital Marketing, Social Media, and E-Commerce Fundamentals of Digital Marketing, Social Media, and E-Commerce Certificate is part of Wharton's Digital Marketing Professional Certificate offered by EdX in partnership with The Wharton School of the University of Pennsylvania - WhartonX.
Always verify the dates on the programme website programme website .
Length: 6 weeks Effort: 2 to 3 hours per week
No specific prior knowledge is necessary, but a knowledge in marketing concepts around segmentation, branding, and customer analysis would be helpful.
Check the programme website for information about funding options.
StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.