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Fundamentals of Digital Marketing, Social Media, and E-Commerce, Certificate

Fundamentals of Digital Marketing, Social Media, and E-Commerce, Certificate

  • Anytime
    Application Deadline
  • 42 days
    Duration
EdX is an online learning platform trusted by over 12 million users offering the Fundamentals of Digital Marketing, Social Media, and E-Commerce Certificate in collaboration with The Wharton School of the University of Pennsylvania - WhartonX. Build the marketing skills you need to succeed in the Digital Economy from Wharton, consistently ranked #1 globally for marketing education.

About

Marketing excellence is a prerequisite for success in any business, from startups to the world’s most established enterprises, yet the art and science of marketing

In this business and management course, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.

The fixed and mobile Internet and related technologies exert a profound influence on how business and social institutions evolve, how they are challenged—and sometimes, even displaced. Companies that were non-existent a few short years ago, including Facebook, LinkedIn, and Uber, have dramatically changed how we interact, communicate and get from point A to B. Even Amazon and Google are relatively “young” by any measure. If you’re an entrepreneur, investor, manager, or student, you need thoughtful approaches to navigate and win in this new environment.

This course is organized around four broad themes and we will use relevant theory and analysis, as well as numerous practical examples to develop our key learning points.

The themes are:

  • Behavioral foundations for understanding and navigating the new online-offline landscape
  • New forms of interaction, including formation of networks and reputation building
  • Tools and principles of digital marketing action including online advertising on fixed and mobile devices
  • New media platforms and emergence of “organic” celebrities and communities

This course is beneficial to marketing professionals, analysts, entrepreneurs, small business owners, investors, and consumers This course evolved from the University of Pennsylvania’s Wharton School’s very first course on digital marketing and e-commerce.

This Fundamentals of Digital Marketing, Social Media, and E-Commerce Fundamentals of Digital Marketing, Social Media, and E-Commerce Certificate is part of Wharton's Digital Marketing Professional Certificate offered by EdX in partnership with The Wharton School of the University of Pennsylvania - WhartonX. 

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 42 days
    • Part-time variant
      Flexible
    • Duration description

      Length: 6 weeks Effort: 2 to 3 hours per week

  • Languages
    • English
  • Delivery mode
    Online

Programme Structure

What you'll learn
  • How to leverage new models in business and e-commerce to increase profitability
  • Successful Social media and digital marketing techniques
  • Real-world application of digital marketing and e-commerce methods
  • How to market yourself and your products more effectively and efficiently

Lecturers

David Bell - Xinmei Zhang and Yongge Dai Professor of Marketing, The Wharton School at the University of Pennsylvania

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Academic Requirements

Prerequisites

No specific prior knowledge is necessary, but a knowledge in marketing concepts around segmentation, branding, and customer analysis would be helpful. 

Tuition Fee

  • International Applies to you

    585 USD/full
    Tuition Fee
    Based on the original amount of 585 USD for the full programme and a duration of 42 days.
  • National Applies to you

    585 USD/full
    Tuition Fee
    Based on the original amount of 585 USD for the full programme and a duration of 42 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
5% discount coupon: Z7LZNQ4TN3B2JTWU valid for any free course + certificate upgrade

Funding

Check the programme website for information about funding options.

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