Studyportals
Certificate Online

Public Library Marketing and Public Relations

edX - online learning platform

1 months
Duration
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

EdX is an online learning platform trusted by over 12 million users offering the Public Library Marketing and Public Relations course in collaboration with University of Michigan - MichiganX. Learn how to develop effective marketing and PR strategies to help share your library’s programs, services, and value with the broader community.

Visit the official programme website for more information

Overview

The Public Library Marketing and Public Relations course is part of the Public Library Management Professional Certificate from University of Michigan - MichiganX.

In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.

What you'll learn:

  • Difference between marketing, branding, and public relations (PR)
  • How to develop DIY marketing solutions as well as work with professional designers
  • Media outreach and PR strategies

Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.

Programme Structure

Courses include:

  • Introduction
  • DIY Marketing
  • Working effectively with a graphic designer
  • Social media strategies
  • Working with the press

Key information

Duration

  • Part-time
    • 1 months
    • 2 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Access to a public library

Tuition Fee

Add a Verified Certificate for $49 USD

Visit official programme website

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Public Library Marketing and Public Relations
-
edX - online learning platform

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