The Public Library Marketing and Public Relations course is part of the Public Library Management Professional Certificate from University of Michigan - MichiganX.
In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.
What you'll learn:
- Difference between marketing, branding, and public relations (PR)
- How to develop DIY marketing solutions as well as work with professional designers
- Media outreach and PR strategies
Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.
Get more detailsVisit official programme website
- DIY Marketing
- Working effectively with a graphic designer
- Social media strategies
- Working with the press
Check out the full curriculumVisit official programme website
- 1 months
- 2 hrs/week
Start dates & application deadlines
DisciplinesLibrary Science Marketing Public Relations View 130 other Short Courses in Marketing in United States
Explore more key informationVisit official programme website
We are not aware of any academic requirements for this programme.
We are not aware of any English requirements for this programme.
- Access to a public library
Make sure you meet all requirementsVisit official programme website
Add a Verified Certificate for $49 USD
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Double-check all feesVisit official programme website
Apply and win up to €10000 to cover your tuition fees.