Public Library Marketing and Public Relations, Certificate | Part time online | edX - online learning platform | United States
1 months
Duration
59 USD/full
59 USD/full
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

EdX is an online learning platform trusted by over 12 million users offering the Public Library Marketing and Public Relations course in collaboration with University of Michigan - MichiganX. Learn how to develop effective marketing and PR strategies to help share your library’s programs, services, and value with the broader community.

Visit the Visit programme website for more information

Overview

The Public Library Marketing and Public Relations course is part of the Public Library Management Professional Certificate from University of Michigan - MichiganX.

In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.

What you'll learn:

  • Difference between marketing, branding, and public relations (PR)
  • How to develop DIY marketing solutions as well as work with professional designers
  • Media outreach and PR strategies

Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.

Programme Structure

Courses include:

  • DIY Marketing
  • Working effectively with a graphic designer
  • Social media strategies
  • Working with the press

Key information

Duration

  • Part-time
    • 1 months
    • 2 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Access to a public library
  • Level: Introductory

Tuition Fee

To always see correct tuition fees
  • International

    59 USD/full
    Tuition Fee
    Based on the tuition of 59 USD for the full programme during 1 months.
  • National

    59 USD/full
    Tuition Fee
    Based on the tuition of 59 USD for the full programme during 1 months.
  • Unlimited access + verified certificate: $59
  • Limited access: free

Funding

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