• Anytime
    Application Deadline
  • 1 month
    Duration
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Overview

The programme

Start-ups are designed to grow quickly, but successful start-ups grow smart. This Entrepreneurship 3 - Growth Strategies offered by Coursera in partnership with University of Pennsylvania is designed to provide you with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition, adoption, diffusion and forecasting demand. You’ll also learn how to market effectively using best practices of digital marketing, social media, PR, SEO, and pricing. 

Finally, you’ll cover the nuts and bolts of building a sales process, partnerships and supply relationships, and examine the crucial components of attracting, developing and retaining talent. By the end of this course, you’ll have an outline of an expansion strategy for your idea or enterprise, and also be ready for Entrepreneurship 4: Financing and Profitability

Detailed Programme Facts

Programme Structure

Courses include:

  • Acquiring Customers and Forecasting Demand
  • Marketing and PR
  • Cost Structures, Pricing, and Tracking
  • Creating and Scaling Company Culture

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

Beginner Level

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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