Marketing - Customer Needs and Wants, Certificate | Part time online | Coursera | United States
1 days
Duration
Free
Free
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

In this Marketing - Customer Needs and Wants course offered by Coursera in partnership with IESE Business School, you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.

Visit the Visit programme website for more information

Overview

Key Features

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. 

The Marketing - Customer Needs and Wants course offered by Coursera in partnership with IESE Business School will cover the following:

  • Marketing Fundamentals
  • Product, Pricing and Channel Decisions 
  • Building Strong Brands 
  • Communication Strategy

Programme Structure

Courses include:

  • Course Overview

  • Product, Pricing & Channel Design

  • Building Strong Brands

  • Communication Strategy

Key information

Duration

  • Part-time
    • 1 days

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Tuition Fee

To always see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 days.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 days.

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. 

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