Marketing Management I, Certificate

  • Application Deadline
  • 1 month
    Duration
  • English
    Language

About

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. 

This Marketing Management I Course offered by Coursera in partnership with University of Illinois at Urbana Champaign. 

This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: 

  • Define marketing and describe how marketing creates value 
  • Describe the elements of the marketing mix 
  • Explain how these elements interact to create value for consumers 
  • Use different analytical frameworks to examine how managers solve business problems 
  • Evaluate brand extensions
  • Develop a marketing Plan proposal

 This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price.

Detailed Programme Facts

Programme Structure

Courses:
  • Module 1: Marketing Strategy
  • Module 2: Segmentation Targeting Positioning
  • Module 3: Branding
  • Module 4: Product Strategy

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Schedule IELTS

Academic Requirements

For more information, please visit the program website.

Tuition Fee

  • International Applies to you

    49 USD/module
    Tuition Fee
    Based on the original amount of 49 USD per module and a duration of 1 months.
  • National Applies to you

    49 USD/module
    Tuition Fee
    Based on the original amount of 49 USD per module and a duration of 1 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • $49 per month to continue learning
  • Go as fast as you can - the faster you go, the more you save.

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.