• Anytime
    Application Deadline
  • 1 month
    Duration

About

In this Marketing Management I Course offered by Coursera in partnership with University of Illinois at Urbana Champaign, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. 

You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. 

This will enhance your understanding of how marketing works in the business world.

Upon successful completion of this course, you will be able to: 

  • Define marketing and describe how marketing creates value 
  • Describe the elements of the marketing mix 
  • Explain how these elements interact to create value for consumers 
  • Use different analytical frameworks to examine how managers solve business problems 
  • Evaluate brand extensions
  • Develop a marketing Plan proposal

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline.
  • Programme intensity Part-time
    • Average part-time duration 1 months
    • Duration description
      • Approx. 15 hours to complete
      • Suggested: 4 weeks of study, 6-8 hours/week
  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

Courses include:
  • Marketing Strategy
  • Segmentation Targeting Positioning
  • Branding
  • Product Strategy

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.