Marketing Management II, Certificate

  • Application Deadline
  • 1 month
    Duration
  • English
    Language

About

This Marketing Management II Course offered by Coursera in partnership with University of Illinois at Urbana Champaign. 

In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers.

 In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and communicate marketing decisions. 

This will enable you to see “marketing in action” in the business world. 

 Upon successful completion of this course, you will be able to: 

  • List all elements of the marketing mix 
  • Explain the role each element plays in creating value 
  • Compare different pricing models 
  • Evaluate the use of different channels of distribution by existing businesses 
  • Critique advertising execution
  • Create a persuasive advertising piece 

Detailed Programme Facts

Programme Structure

Courses:
  • Module 1: Distribution (Place)
  • Module 2: Pricing Strategy (Price)
  • Module 3: Marketing Communication (Promotion)
  • Module 4: Consumer Behavior

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Schedule IELTS

Academic Requirements

For more information, please visit the program website.

Tuition Fee

  • International Applies to you

    49 USD/module
    Tuition Fee
    Based on the original amount of 49 USD per module and a duration of 1 months.
  • National Applies to you

    49 USD/module
    Tuition Fee
    Based on the original amount of 49 USD per module and a duration of 1 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • $49 per month to continue learning
  • Go as fast as you can - the faster you go, the more you save.

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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