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Digital Analytics for Marketing Professionals - Marketing Analytics in Theory, Certificate

Digital Analytics for Marketing Professionals - Marketing Analytics in Theory, Certificate

  • Application Deadline
  • 1 month
    Duration

About

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. 

This Digital Analytics for Marketing Professionals - Marketing Analytics in Theory Digital Analytics for Marketing Professionals - Marketing Analytics in Theory Course offered by Coursera in partnership with University of Illinois at Urbana Champaign. 

This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price.

Detailed Programme Facts

Programme Structure

Courses:
  • Course Overview and Digital Influence on Marketing
  • Basics of Web Analytics
  • Basic Analytics Techniques and the Data
  • Promise and Pitfalls of Digital Data

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Academic Requirements

For more information, please visit the program website.

Tuition Fee

  • International Applies to you

    49 USD/module
    Tuition Fee
    Based on the original amount of 49 USD per module and a duration of 1 months.
  • National Applies to you

    49 USD/module
    Tuition Fee
    Based on the original amount of 49 USD per module and a duration of 1 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • $49 per month to continue learning
  • Go as fast as you can - the faster you go, the more you save.

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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