• Anytime
    Application Deadline
  • 1 month
    Duration

About

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. 

This Digital Analytics for Marketing Professionals - Marketing Analytics in Theory Course offered by Coursera in partnership with University of Illinois at Urbana Champaign. 

This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price.

Detailed Programme Facts

Programme Structure

Courses:
  • Course Overview and Digital Influence on Marketing
  • Basics of Web Analytics
  • Basic Analytics Techniques and the Data
  • Promise and Pitfalls of Digital Data

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Tuition Fee

  • International

    49 USD/module
    Tuition Fee
    Based on the original amount of 49 USD per module and a duration of 1 months.
  • National

    49 USD/module
    Tuition Fee
    Based on the original amount of 49 USD per module and a duration of 1 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
The programme is self-paced and the cost per month is 49$.

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.