1 months
Duration
Free
Free
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
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Start date

About

This Digital Marketing Analytics in Theory course offered by Coursera in partnership with University of Illinois is part of the Digital Marketing Specialization. 

Visit the official programme website for more information

Overview

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space.

The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Marketing Analytics in Theory course offered by Coursera in partnership with University of Illinois is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world.

Skills You Will Gain

  • Data Collection
  • Digital Marketing
  • Analytics
  • Data Analysis
  • Data Visualization (DataViz)

Programme Structure

Courses include:

  • Course Overview and The Day The Geeks Took Over
  • The Consumer Brand Relationship
  • The Science of Analytics

Key information

Duration

  • Part-time
    • 1 months

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Beginner Level

Tuition Fee

To alway see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Digital Marketing Analytics in Theory
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Coursera

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