Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space.
The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Marketing Analytics in Theory course offered by Coursera in partnership with University of Illinois is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world.
Skills You Will Gain
- Data Collection
- Digital Marketing
- Data Analysis
- Data Visualization (DataViz)
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- Course Overview and The Day The Geeks Took Over
- The Consumer Brand Relationship
- The Science of Analytics
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- 1 months
Start dates & application deadlines
DisciplinesMarketing Business Intelligence & Analytics Digital Marketing View 88 other Short Courses in Digital Marketing in United States
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We are not aware of any academic requirements for this programme.
We are not aware of any English requirements for this programme.
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InternationalFreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months.
NationalFreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months.
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.