Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space.
The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Marketing Analytics in Theory course offered by Coursera in partnership with University of Illinois is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world.
Skills You Will Gain
- Data Collection
- Digital Marketing
- Data Analysis
- Data Visualization (DataViz)
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- Course Overview and The Day The Geeks Took Over
- The Consumer Brand Relationship
- The Science of Analytics
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- 1 months
Start dates & application deadlines
DisciplinesMarketing Business Intelligence Digital Marketing View 113 other Short Courses in Digital Marketing in United States
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We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
We are not aware of any English requirements for this programme.
- Beginner Level
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InternationalFreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months.
NationalFreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months.
You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.