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Short Course Online

Social Media Marketing

Coursera

7 months
Duration
Free
Free
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

 The Social Media Marketing Specialization offered by Coursera in partnership with Northwestern University is designed to achieve two objectives.  

Visit the official programme website for more information

Overview

Key Features

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions.

Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. It gives you the social analytics tools, and training to help you become an influencer on social media. The Social Media Marketing Specialization offered by Coursera in partnership with Northwestern University also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics.  In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit.

Programme Structure

Courses include:

  • What is Social?
  • The Importance of Listening
  • Engagement & Nurture Marketing Strategies
  • Content, Advertising & Social IMC
  • The Business of Social
  • Social Marketing Capstone Project

Key information

Duration

  • Part-time
    • 7 months
    • 2 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Beginner Level

  • No prior experience required.

Tuition Fee

To alway see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 7 months.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 7 months.

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access. 

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Social Media Marketing
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