A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services.
Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions.
The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media.
The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit.
Get more detailsVisit official programme website
- What is Social?
- The Importance of Listening
- Engagement & Nurture Marketing Strategies
- Content, Advertising & Social IMC
- The Business of Social
- Social Marketing Capstone Project
Details on Coursera Plus:
- Learn Anything: Explore any interest or trending topic, take prerequisites, and advance your skills
- Save money: Spend less money on your learning if you plan to take multiple courses this year
- Flexible Learning: Learn at your own pace, move between multiple courses, or switch to a different course
- Unlimited Certificates: Earn a certificate for every learning program that you complete at no additional cost
Check out the full curriculumVisit official programme website
- 7 months
- 2 hrs/week
Start dates & application deadlines
DisciplinesMarketing Media Studies & Mass Media Digital Marketing View 34 other Short Courses in Media Studies & Mass Media in United States
Explore more key informationVisit official programme website
We are not aware of any academic requirements for this programme.
We are not aware of any English requirements for this programme.
- No prior experience required.
Make sure you meet all requirementsVisit official programme website
InternationalFreeTuition FeeBased on the tuition of 0 USD for the full programme during 7 months.
NationalFreeTuition FeeBased on the tuition of 0 USD for the full programme during 7 months.
You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access. For specializations there is a 7-day Free Trial. If you invite a friend to get started on Coursera you will both get 50% off a course or the first month of a Specialization subscription.
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Double-check all feesVisit official programme website
Apply and win up to €10000 to cover your tuition fees.