1 months
Duration
Free
Free
Unknown
Tuition fee
Anytime
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Apply date
Anytime
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Start date

About

This Content, Advertising and Social IMC offered by Coursera in partnership with Northwestern University is part of the Social Media Marketing Specialization. 

Visit the official programme website for more information

Overview

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. 

In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. 

A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. 

This Content, Advertising and Social IMC offered by Coursera in partnership with Northwestern University also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.

Additional MOOC 4 faculty include:

  • Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)
  • Steffi Decker (Junior Partner, Chong and Koster)
  • Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)

Programme Structure

Courses include:

  • Content Strategy
  • Advertising
  • Social Integrated Marketing Communications (IMC)
  • Measuring Your Social Programs

Details on Coursera Plus:

  • Learn Anything: Explore any interest or trending topic, take prerequisites, and advance your skills
  • Save money: Spend less money on your learning if you plan to take multiple courses this year
  • Flexible Learning: Learn at your own pace, move between multiple courses, or switch to a different course
  • Unlimited Certificates: Earn a certificate for every learning program that you complete at no additional cost

Key information

Duration

  • Part-time
    • 1 months

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Tuition Fee

To alway see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. 

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Content, Advertising and Social IMC
-
Coursera

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