You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology.
Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy.
The Brand and Product Management offered by Coursera in partnership with IE Business School is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success.
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- Launching new products and the challenge of managing their life-cycle.
- Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
- Knowing how to communicate your offering: Brand Architecture & naming.
- Building your brand portfolio.
- Translating your brand into compelling customer experiences.
- Equipping and engaging employees to deliver on the brand promise.
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- 1 months
Start dates & application deadlines
DisciplinesMarketing Digital Marketing View 133 other Short Courses in Marketing in United States
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We are not aware of any academic requirements for this programme.
We are not aware of any English requirements for this programme.
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InternationalFreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months.
NationalFreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months.
You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.