1 months
Duration
Free
Free
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

In this The Marketing Plan course offered by Coursera in partnership with IE Business School, you will learn how to produce arguably the most important marketing tool for any business.

Visit the official programme website for more information

Overview

Key Features

Create your own Marketing Plan for your own product or service idea.  Rather than simply learning the stages of The Marketing Plan , you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan.  You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example.

Ramon Diaz Bernardo - a professor with over 20 years experience - will guide you through the four most important stages of The Marketing Plan: analysis, marketing strategy; the marketing mix and expected results.  On this journey, he will conduct interviews with leading experts from international companies in marketing as well as invite students to join him for explanations and discussions.

This excellent and unique The Marketing Plan course offered by Coursera in partnership with IE Business School allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product.

Programme Structure

Courses include:

  • Analysis
  • Marketing Strategy
  • Marketing Mix Implementation
  • Expected results

Key information

Duration

  • Part-time
    • 1 months

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Tuition Fee

To alway see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

The Marketing Plan
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Coursera

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