Business Strategy in Practice (Project-centered Course)

Overview

A Capstone Project is an assignment designed specifically to apply and showcase the skills you learned in the Specialization. 

To this end, the Business Strategy in Practice (Project-centered Course) offered by Coursera in partnership with University of Virginia, a comprehensive Strategic Analysis, provides an opportunity for you to synthesize concepts and knowledge from the four prerequisite courses in the specialization. 

You may continue with the organization you selected for previous assignments or select a new organization for this project. 

You will analyze the current state of the organization, strategic issues facing the organization, strategic paths the organization might pursue, make a recommendation of the best path for the organization to pursue, and write an Executive Summary. 

Your finished project will serve as an artifact showcasing your ability to conduct research on/within an organization, select and apply the most appropriate analytical tools, build a well-supported case for a specific position, and effectively communicate key points with executive leadership.

What you will learn

• Employ your toolkit to develop your comprehensive Strategic Analysis

• Build a well-supported case recommending a specific strategic path

• Effectively and efficiently communicate key points with executive leadership

• Identify strategic paths the organization might pursue