Pricing Strategy Optimization, Short Course | Part time online | Coursera | United States
1 months
Duration
Free
Free
Unknown
Tuition fee
Anytime
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Apply date
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Start date

About

Set prices the way the experts do. Master pricing strategies used by global consulting and academic leaders with this Pricing Strategy Optimization Specialization offered by Coursera in partnership with University of Virginia.

Visit the Visit programme website for more information

Overview

In this Pricing Strategy Optimization Specialization offered by Coursera in partnership with University of Virginia, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. 

We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically.

What you will learn

  • How to utilize the strategic power of pricing to set profit maximizing prices
  • Cost and economics in pricing strategy
  • How to leverage knowledge of customer value to develop a pricing strategy
  • Market and competitor pricing models that inform pricing decisions

Programme Structure

Courses include:

  • Cost and Economics in Pricing Strategy
  • Customer Value in Pricing Strategy
  • Market and Competition in Pricing Strategy
  • Pricing Strategy in Practice

Key information

Duration

  • Part-time
    • 1 months
    • 10 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Beginner Level

  • Some familiarity with business is helpful, but not required.

Tuition Fee

To always see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access. 

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

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