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Featured byCoursera - University of Virginia
Overview
How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services.
This Cost and Economics in Pricing Strategy offered by Coursera in partnership with University of Virginia shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits.
By the end of this course, you’ll be able to:
- Apply knowledge of basic economics to make better pricing decisions
- Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits
- Calculate three types of price elasticities to determine the impact of price on demand
- Analyze and apply different pricing models
- Cost-plus pricing
- Marginal cost-plus pricing
- Peak-load pricing
- Index-based pricing
- Evaluate the impact of channel intermediaries and customer lifetime value on pricing
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Pricing
- Price Discrimination
- Common Pricing Metrics: Elasticities
- Channel and Direct-to-Consumer Pricing
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Disciplines
Economics Business Administration Marketing View 74 other Short Courses in Economics in United StatesExplore more key information
Visit programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Beginner Level
- Some familiarity with business is helpful, but not required
Make sure you meet all requirements
Visit programme websiteTuition Fee
To always see correct tuition fees
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 days. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 days.
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Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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