1 months
Duration
Free
Free
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

This Cost and Economics in Pricing Strategy offered by Coursera in partnership with University of Virginia is part of the Pricing Strategy Optimization Specialization

Visit the official programme website for more information

Overview

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services.

This Cost and Economics in Pricing Strategy offered by Coursera in partnership with University of Virginia  shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits.

By the end of this course, you’ll be able to:

  • Apply knowledge of basic economics to make better pricing decisions
  • Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits
  • Calculate three types of price elasticities to determine the impact of price on demand
  • Analyze and apply different pricing models
  • Cost-plus pricing
  • Marginal cost-plus pricing
  • Peak-load pricing
  • Index-based pricing
  • Evaluate the impact of channel intermediaries and customer lifetime value on pricing

Programme Structure

Courses include:

  • Pricing Fundamentals
  • Price Discrimination
  • Common Pricing Metrics: Elasticities
  • Channel and Direct-to-Consumer Pricing

Key information

Duration

  • Part-time
    • 1 months

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Beginner Level

  • Some familiarity with business is helpful, but not required

Tuition Fee

To alway see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. 

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Cost and Economics in Pricing Strategy
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Coursera

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