1 months
Duration
Free
Free
Unknown
Tuition fee
Anytime
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Apply date
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Start date

About

This Customer Value in Pricing Strategy offered by Coursera in partnership with University of Virginia is part of the Pricing Strategy Optimization Specialization.

Visit the official programme website for more information

Overview

The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. 

In this Customer Value in Pricing Strategy offered by Coursera in partnership with University of Virginia, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of value-based pricing and how to use it to capture more revenue.

By the end of this course, you'll be able to:

  • Apply knowledge of customer value to price products
  • Leverage core value-based pricing techniques to inform pricing decisions
  • Measure customer willingness to pay using models (surveys, conjoint analysis, other data)
  • Use knowledge of consumer psychology to set prices beneficial to both consumers and sellers

Programme Structure

Courses include:

  • Understanding Customer Value
  • Implementing Value-based Pricing
  • Measuring Customer Preferences
  • Considering the Human Nature of Customers

Key information

Duration

  • Part-time
    • 1 months

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Beginner Level

  • Some familiarity with business is helpful, but not required.

Tuition Fee

To alway see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Customer Value in Pricing Strategy
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Coursera

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