If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this Market and Competition in Pricing Strategy Course offered by Coursera in partnership with University of Virginia, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing.
You will also learn how to predict, influence and respond to competitors’ pricing moves. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of market-based pricing and how to use it to capture more revenue.
What you will learn
- Market and competition applications in product pricing
- How to utilize game theory to influence market pricing
- How to leverage competitor pricing models and knowledge of the product lifecycle to price products
- Strategies for price discrimination in competitive markets
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- Understanding the Playing Field
- Predicting Competitive Reactions
- Disrupting Markets and Engaging in "Coopetition"
- Implementing Price Discrimination in Competitive Markets
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- 1 months
Start dates & application deadlines
DisciplinesBusiness Administration Marketing Strategic Management View 133 other Short Courses in Marketing in United States
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We are not aware of any academic requirements for this programme.
We are not aware of any English requirements for this programme.
- Some familiarity with business is helpful, but not required.
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InternationalFreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months.
NationalFreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months.
You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.