1 months
Duration
Free
Free
Unknown
Tuition fee
Anytime
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Apply date
Anytime
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Start date

About

This Market and Competition in Pricing Strategy Course offered by Coursera in partnership with University of Virginia is part of Pricing Strategy Optimization Specialization.

Visit the official programme website for more information

Overview

If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this  Market and Competition in Pricing Strategy Course offered by Coursera in partnership with University of Virginia, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. 

You will also learn how to predict, influence and respond to competitors’ pricing moves. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of market-based pricing and how to use it to capture more revenue.

What you will learn

  • Market and competition applications in product pricing
  • How to utilize game theory to influence market pricing
  • How to leverage competitor pricing models and knowledge of the product lifecycle to price products
  • Strategies for price discrimination in competitive markets

Programme Structure

Courses include:

  • Understanding the Playing Field
  • Predicting Competitive Reactions
  • Disrupting Markets and Engaging in "Coopetition"
  • Implementing Price Discrimination in Competitive Markets

Key information

Duration

  • Part-time
    • 1 months

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Beginner Level

  • Some familiarity with business is helpful, but not required.

Tuition Fee

To alway see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Market and Competition in Pricing Strategy
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Coursera

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