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Coursera 4.4 (10)
Overview
In this project-centered Pricing Strategy in Practice offered by Coursera in partnership with University of Virginia, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions.
Utilizing the concepts, tools and techniques taught in previous Specialization courses—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization.
You'll finish the course with a portfolio-building project that demonstrates your pricing prowess from this Darden School of Business at the University of Virginia and Boston Consulting Group course.
What you will learn
- How to use the three lenses to set an optimal strategic price to maximize revenue
- How to approach a pricing case, glean information, and work through a complicated pricing decision
- How to utilize tools and data to analyze and recommend a strategic response to a real world pricing situation
Get more details
Visit university websiteProgramme Structure
Courses include:
- Retail Market Dynamics
- Customer Value and Conjoint Analysis
- Price Recommendation
- Curveball
Check out the full curriculum
Visit university websiteKey information
Duration
- Part-time
- 1 months
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Disciplines
Business Administration Marketing View 346 other Short Courses in Business Administration in United StatesExplore more key information
Visit university websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Intermediate Level
- Some familiarity with business is helpful, but not required.
Make sure you meet all requirements
Visit university websiteTuition Fee
To always see correct tuition fees
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months.
You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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