1 months
Duration
Free
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Tuition fee
Anytime
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About

This Pricing Strategy in Practice offered by Coursera in partnership with University of Virginia is part of Pricing Strategy Optimization Specialization.

Visit the official programme website for more information

Overview

In this project-centered Pricing Strategy in Practice offered by Coursera in partnership with University of Virginia, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions. 

Utilizing the concepts, tools and techniques taught in previous Specialization courses—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization. 

You'll finish the course with a portfolio-building project that demonstrates your pricing prowess from this Darden School of Business at the University of Virginia and Boston Consulting Group course.

What you will learn

  • How to use the three lenses to set an optimal strategic price to maximize revenue
  • How to approach a pricing case, glean information, and work through a complicated pricing decision
  • How to utilize tools and data to analyze and recommend a strategic response to a real world pricing situation

Programme Structure

Courses include:

  • Retail Market Dynamics
  • Customer Value and Conjoint Analysis
  • Price Recommendation
  • Curveball

Key information

Duration

  • Part-time
    • 1 months

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Intermediate Level

  • Some familiarity with business is helpful, but not required.

Tuition Fee

To alway see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Pricing Strategy in Practice
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