Endorsed by
Coursera 4.3 (9)
Overview
Key Features
The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily.
Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale.
In this Strategic Management course offered by Coursera in partnership with Copenhagen Business School -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- you will gear up for the challenges of strategy formulation and implementation in a 21st century business.
After taking the course, you'll be able to:
- Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg);
- Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas;
- Point out how doing strategy has changed because of advancing technology and globalization;
- Prepare for the Capstone Project for the Strategic Management and Innovation Specialization
Get more details
Visit university websiteProgramme Structure
Courses include:
- A 21st Century Approach to Business Strategy
- What is strategy? And why do we care about it?
- The Evolution of Strategy...Past Progress, Past Mistakes
- Changing World, Changing Strategies
- Capstone Project Intro -- Strategy in a 21st Century Creative Company
Check out the full curriculum
Visit university websiteKey information
Duration
- Part-time
- 1 months
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Disciplines
Management Studies Strategic Management View 107 other Short Courses in Strategic Management in United StatesExplore more key information
Visit university websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Make sure you meet all requirements
Visit university websiteTuition Fee
To always see correct tuition fees
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months.
You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
Improve page content