Digital Marketing, Short Course | Part time online | Coursera | United States
4 months
Duration
Free
Free
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

This Digital Marketing Specialization offered by Coursera in partnership with University of Illinois at Urbana Champaign explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing.

Visit the Visit programme website for more information

Overview

When you complete the Digital Marketing Specialization offered by Coursera in partnership with University of Illinois at Urbana Champaign you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.

Skills

  • Digital Marketing
  • Marketing
  • Pricing Strategies
  • Marketing Mix
  • Product Strategies
  • Data Collection
  • Analytics
  • Data Analysis
  • Data Visualization (DataViz)
  • Marketing Analytics
  • Marketing Performance
  • Marketing Channel

Programme Structure

Courses include:

  • Marketing in a Digital World
  • Digital Marketing Analytics in Theory
  • Digital Marketing Analytics in Practice
  • Digital Media and Marketing Principles
  • Digital Media and Marketing Strategies
  • Marketing in an Analog World
  • Digital Marketing Capstone

Key information

Duration

  • Part-time
    • 4 months
    • 1 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Beginner Level

  • No prior experience required.

Tuition Fee

To always see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 4 months.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 4 months.

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

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