
Overview
When you complete the Digital Marketing Specialization offered by Coursera in partnership with University of Illinois at Urbana Champaign you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
Skills
- Digital Marketing
- Marketing
- Pricing Strategies
- Marketing Mix
- Product Strategies
- Data Collection
- Analytics
- Data Analysis
- Data Visualization (DataViz)
- Marketing Analytics
- Marketing Performance
- Marketing Channel
Get more details
Visit official programme websiteProgramme Structure
Courses include:
- Marketing in a Digital World
- Digital Marketing Analytics in Theory
- Digital Marketing Analytics in Practice
- Digital Media and Marketing Principles
- Digital Media and Marketing Strategies
- Marketing in an Analog World
- Digital Marketing Capstone
Check out the full curriculum
Visit official programme websiteKey information
Duration
- Part-time
- 8 months
- 5 hrs/week
Start dates & application deadlines
Language
Delivered
Disciplines
Business Administration Marketing Digital Marketing View 110 other Short Courses in Digital Marketing in United StatesExplore more key information
Visit official programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Beginner Level
- No prior experience required.
Make sure you meet all requirements
Visit official programme websiteTuition Fee
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 8 months. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 8 months.
You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.