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Marketing in an Analog World, Certificate

Marketing in an Analog World, Certificate

  • Application Deadline
  • 1 month
    Duration

About

Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. 

This Marketing in an Analog World Marketing in an Analog World Course offered by Coursera in partnership with University of Illinois at Urbana Champaign.

Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. 

This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure.

Detailed Programme Facts

Programme Structure

Courses:
    • Course Overview and Module 1 Digital Dominance of the Analog World
    • Analog Resistance
    • Digital & Analog Symmetry
    • Analog Transformation

    English Language Requirements

    This programme requires students to demonstrate proficiency in English.

    Academic Requirements

    For more information, please visit the program website.

    Tuition Fee

    • International Applies to you

      49 USD/module
      Tuition Fee
      Based on the original amount of 49 USD per module and a duration of 1 months.
    • National Applies to you

      49 USD/module
      Tuition Fee
      Based on the original amount of 49 USD per module and a duration of 1 months.
    We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
    • $49 per month to continue learning
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    Funding

    Check the programme website for information about funding options.

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